Isn’t it funny how much of a difference pricing can make? A t-shirt that costs $12.00 may seem overpriced, but $9.99 seems so much more affordable, even though the actual difference is only two dollars. Pricing is so much more than numbers and monetary value.… Read More »Money on the Table: How to Price Your Agency’s Services
The year was 1954, and a 25-year-old named Martin Luther King Jr radically reshaped the culture of America. Sixty-one years later, I also have a dream. One that would cause a change in the culture of our businesses. One that would lead more young people to… Read More »I Have a Dream
As we kick off 2015, I am excited to introduce a series revolving around the success of your agency. Over the next 6 weeks, I will be delivering real advice for agency owners and independent consultants. My true passion is helping others unlock their passion.… Read More »An Agency Roadmap for 2015
A buyer has made almost 70% of their buying decision before they talk to you. Seventy percent! Todays buyers are self-educating; they are coming to the table armed with more product knowledge than ever before. For sales teams, this means that the prospect is almost… Read More »Why Blogging Generates Quality Sales Leads
When thinking about how to market your business, the options can seem almost endless. Between the constant wave of information about when and how to post to social media, blogging, automated marketing, providing excellent customer service, plus the many other facets to go into building… Read More »How Writing Your Blog is like Driving To The Gym
By now, I’m sure the need for social media in your business is apparent. That said, a recent survey indicated that only 6% of businesses were successfully using social media to generate sales leads for their brand. If you are a part of the staggering… Read More »How to Start Your Professional Social Media Presence
Pinterest is one of the more popular social media platforms today. In fact, if you are not careful, you can find many hours of a lazy Saturday afternoon consumed by it…. not that I am speaking from experience. Pinterest is popular because it gives users… Read More »How to Generate Business Leads from Pinterest
One of the top concerns with any brand owner or manager is the time suck that is social media. It seems that any “quick update” on Facebook results in the loss of a week’s worth of productivity as you mindlessly check out pictures of cats,… Read More »Time Management Tips for Social Media Brand Managers
Some of my favorite speaking gigs are B2B trade shows. Most often, the attendees of my sessions are business owners themselves, or a representative tasked with learning “how to do social media”. It is exciting to me to see the “Aha!” moments on the faces… Read More »How B2B Trade Shows can Benefit from Social Media
I ran across this infographic by DigitalHawkins; it is probably the simplest way to explain SEO (search engine optimization) to a beginner. Keep in mind that this isn’t the whole story, but it is a great start to understanding the overall idea of SEO. Cheers!… Read More »A Simple Beginner’s Guide to SEO