Running any business is challenging. Running an agency like Never Mind Marketing is even more complex. We essentially help 21 different companies run their marketing departments at any one time. Keeping track of campaigns, goals, challenges, personas, communications, and upcoming projects for 21 different teams… Read More »How I Work: My Toolbox For Marketing a Modern Business
Blogging is one of the easiest and fastest ways to build a loyal following and increase revenue for your brand. However, many folks find it hard to get started because they don’t understand all of the elements of effective blogging. The truth is, we are… Read More »Blueprint for the Perfect Blog Post
As I’ve talked about before, blogging is – by far – the best way to gain new website traffic, capture new sales leads, and better the business relationship with your existing customers. One area I see every blog writer struggle with, however, is writing good… Read More »7 Tips for Writing Blog Headlines
When thinking about how to market your business, the options can seem almost endless. Between the constant wave of information about when and how to post to social media, blogging, automated marketing, providing excellent customer service, plus the many other facets to go into building… Read More »How Writing Your Blog is like Driving To The Gym
By now, I’m sure the need for social media in your business is apparent. That said, a recent survey indicated that only 6% of businesses were successfully using social media to generate sales leads for their brand. If you are a part of the staggering… Read More »How to Start Your Professional Social Media Presence
Whether your navigation is too complex, your design is dated, or you are not getting the results you want, a website redesign seems to become the topic of discussion every two or three years within many organizations. Any change in your marketing — of which… Read More »11 Essential Elements of a Website Redesign
Pinterest is one of the more popular social media platforms today. In fact, if you are not careful, you can find many hours of a lazy Saturday afternoon consumed by it…. not that I am speaking from experience. Pinterest is popular because it gives users… Read More »How to Generate Business Leads from Pinterest
Some of my favorite speaking gigs are B2B trade shows. Most often, the attendees of my sessions are business owners themselves, or a representative tasked with learning “how to do social media”. It is exciting to me to see the “Aha!” moments on the faces… Read More »How B2B Trade Shows can Benefit from Social Media
It pains me to see sales professionals doing the right thing, yet miss the mark when it comes to their monthly or quarterly sales goals. I’ve watched as brands dump money into their sales and marketing budgets to expand their brand awareness, increase sales, and… Read More »How To Use a Buyer’s Journey to Increase Sales