To introduce yourself to an individual of perceived power, work to quickly show interest in his wellbeing. The first step is to show you care. Don’t sell yourself, give of yourself. — About the Daily Marketing Minute The Daily Marketing Minute is my project for… Read More »Hello, My Name Is…
There is a tremendous amount of buzz surrounding content marketing and its need within a brand’s overall marketing strategy. Doing content marketing is much more than publishing on your blog occasionally and posting your thoughts on social media. “Do stuff and maybe it will work”… Read More »Beginners Guide to Content Marketing
Inbound marketing has radically changed the traditional sales process. The basic premise of inbound is reaching the right people, at the right time, with the right content. The idea of a sales funnel has been around since the late 1800s, we have adapted several iterations… Read More »Are You The Right Fit For Inbound Marketing
In my conversations with brand owners and marketing VPs, many of them have indicated that their website is listed as an expense line item rather than an asset. Why? In today’s market, a website should be the most valuable salesperson on your team — and… Read More »3 Tips to Convert Your Existing Website to a Sales Machine
Today’s consumers are entering the buying process much more educated and from a number of entry points. Some will come to your brand based on the recommendation of a friend, others will see a sponsored social media post, others will come in “cold” from a… Read More »How to Convert Your Sales-Oriented Pipeline to a Client-Oriented Pipeline
As you can imagine, my excitement and passion for effective marketing does not stop at the door or at the end of the work day. As my family can attest, I am always looking at creative and efficient marketing tactics. I love understanding what works… Read More »A Stellar Example of Inbound Marketing Practices at an Offline Event [Interview]
One of the top concerns with any brand owner or manager is the time suck that is social media. It seems that any “quick update” on Facebook results in the loss of a week’s worth of productivity as you mindlessly check out pictures of cats,… Read More »Time Management Tips for Social Media Brand Managers
Social media remains a hot topic in the world of business – and rightly so. No other marketing platform gives brands such direct access to consumers and vice versa. Consumers love following their favorite brands, seeing what their friends are interested in, and finding new… Read More »6 Critical Steps To Master Before Using Social Media for Your Business