I talk a lot about blogging. A lot. In fact, I have written nearly 400 blog posts about the benefits of blogging. I know my professional success would only be a fraction of what it is today without blogging. Simply, blogging is the reason I can… Read More »How and When to Start A Blog For Your Brand
Whether you care to accept it or not, social media is here to stay. It is becoming a powerful marketing tool for businesses all over the world to connect with their customers. The questions is no longer, “should we be doing social media?” It is… Read More »How To Develop a Social Media Strategy
Social media is a relationship-based form of technology that has been adapted to market to people. Never before in the 150 years of marketing history have we seen such wide adaption of two-way marketing. When you think of TV, radio, newspaper, and billboards, they push… Read More »Social Media Marketing for Coffee Shops
Social media is quite the beast. From corporate boardrooms to home-based hobbyists, the idea of “social media marketing” can cast fear into the hearts of even the most courageous marketers. There are many misconceptions surrounding social media — especially as it relates to marketing or… Read More »How to Overcome The Biggest Challenges of Social Media Marketing
If you thought podcasting had its 15 minutes of fame and became outdated, then you obviously haven’t been following the explosive fame of “Serial,” the fastest podcast to reach 5 million downloads in the history of iTunes. The show centers around a journalist’s re-investigation of… Read More »5-Minute Guide: Getting Started in Podcasting
Interruptive sales strategies suck. No one wants to get your generic, unsolicited email or phone call. You don’t need to wish for a way to gauge interest in your product or service. Social media was made for listening. It offers a gold mine for sales… Read More »S is for Social Listening
One of the top concerns with any brand owner or manager is the time suck that is social media. It seems that any “quick update” on Facebook results in the loss of a week’s worth of productivity as you mindlessly check out pictures of cats,… Read More »Time Management Tips for Social Media Brand Managers
Social media remains a hot topic in the world of business – and rightly so. No other marketing platform gives brands such direct access to consumers and vice versa. Consumers love following their favorite brands, seeing what their friends are interested in, and finding new… Read More »6 Critical Steps To Master Before Using Social Media for Your Business
Some of my favorite speaking gigs are B2B trade shows. Most often, the attendees of my sessions are business owners themselves, or a representative tasked with learning “how to do social media”. It is exciting to me to see the “Aha!” moments on the faces… Read More »How B2B Trade Shows can Benefit from Social Media
The word “influencer” has taken on a larger than life persona since the advent of social media. Aside from constantly comparing ourselves with unrealistic expectations, we start to see the fiction as reality. What we read, what we subscribe to, the profiles we follow, shows… Read More »Unintended Influences: how we are silently shaped by what we consume