We all crave social validation. When we want to try a new restaurant, we instantly turn to Yelp and read the reviews. If a restaurant doesn’t have any reviews, we probably won’t go there. The same goes with clothes, technology, outdoor equipment and more. Basically, if… Read More »5 Tips for Asking for LinkedIn Recommendations (and Two Scripts)
As Don Draper of Mad Men once said, “You are the product. You feeling something. That’s what sells.” When you pitch potential clients, you embody your agency and the services provided. Your confidence, manner of speaking, body language, and personality can build long-lasting relationships or… Read More »The Perfect Pitch: How to Excite Customers and Close Deals
As we kick off 2015, I am excited to introduce a series revolving around the success of your agency. Over the next 6 weeks, I will be delivering real advice for agency owners and independent consultants. My true passion is helping others unlock their passion.… Read More »An Agency Roadmap for 2015
Around this time of year, it is easy to make “New Years Resolutions”, but what about resolutions in general? Here is a list of 10 marketing resolutions agencies should consider regardless of the time of year. 1. Make your agency website the authority for prospective clients.… Read More »10 Timeless Marketing Resolutions for Agencies
How are you doing? No, really. How are you doing? How is your agency doing? Here are 27 metrics for measuring the health of your agency going into the new year: Sales revenue Referrals Pageviews Time on page Bounce rate Page load time Conversion rate… Read More »27 Metrics for Monitoring Your Agency’s Health
LinkedIn is the social hub for B2B networking. In fact, it is the number one source for referral traffic to the Never Mind Marketing site. So how can you use your LinkedIn profile to attract new visitors, close more sales, and build deeper professional relationships?… Read More »5 Quick Wins for Brand Leaders on LinkedIn
As a small business owner — and a bit of a geek — I am always seeking out new tools or processes that will improve the efficiency of my coaching and consulting company; both internally and for our customers. I’m often asked which tools I… Read More »The Most Important Customer Review of Bidsketch You’ll Ever Read