It’s easy to attribute increased web traffic or social shares to content marketing. The tricky part is connecting cold, hard sales with a blog post or e-book. It’s a common misconception that content marketing is only good for brand awareness or boosting traffic, but it… Read More »How Does Content Marketing Generate More Sales?
Every week, I review thousands of articles relating to marketing, business, productivity, or leadership. While many of the posts are insightful and well-written, some truly rise to the top and challenge my thinking or offer a new perspective. Often, these gems don’t always fit into… Read More »What Stood Out: Week of December 28th
Thank you to everyone who joined me last week for “Generating Sales Leads Using Social Media” workshop. We had a lively question and answer session at the end and I want to publish some of the questions that we covered. [bctt tweet “Don’t forget about… Read More »Questions From ‘Generating Sales Leads Using Social Media’ Workshop
Imagine showing up to run a race and learning that there is no formal course. Or that your cross-country road trip partner has not planned a single detail between point A and B. Such is the same for marketers using social media without a clear… Read More »3 Critical Elements of a Successful Social Media Sales Strategy
There is power in a blog! Follow along as I discuss how and when to start a blog for your brand. You’ll learn the ins and outs of blogging for your business.
Have you ever attended a webinar? That is, a live meeting or presentation held on the internet. Most webinars are either sales or training-related. The best ones deliver a high amount of value to the participants. Chances are, you came away from your last webinar… Read More »Using Webinars to Generate Revenue
Social media is quite the beast. From corporate boardrooms to home-based hobbyists, the idea of “social media marketing” can cast fear into the hearts of even the most courageous marketers. There are many misconceptions surrounding social media — especially as it relates to marketing or… Read More »How to Overcome The Biggest Challenges of Social Media Marketing
Regardless of your industry or product, we all want to increase the amount of traffic to our website. Right? After all, more visitors usually means more sales. But what happens when you feel like you’ve hit a brick wall in terms of website traffic? The… Read More »How to Increase Traffic to Your Website With Little to No Budget
Wouldn’t it be helpful if you knew exactly what your next customer was thinking? Believe it or not, your prospects have a lot of questions about your product they want answered before they contact you. We know from studying the behavior of buyers, that they… Read More »How to Know Exactly What Your Prospect Is Thinking
Client outreach is a huge part of business development. Yet most sales folks are stuck using methods that are outdated or just ineffective. Should you continue cold calls? Mass emails? The best way to approach a new client is to look for ways to genuinely build… Read More »The Best Way to Approach New Clients