You write two blog posts a week, you send out a couple tweets. Your content strategy is good to go, right? Unfortunately, too many marketers confuse blogging with content strategy. While blogging is an important part, it is just one of many tactics that revolve… Read More »What Is Content Strategy?
Marketers who prioritize blogging are 13 times more likely to enjoy positive ROI. Basically, if you consistently blog, you’re more likely to reap its benefits. But let’s say that’s old news to you. Let’s say you already knew that blogging is one of the best… Read More »How to Easily Achieve Your Blog Writing Goals
Success in the world of online marketing is driven by hundreds of factors. But, if we boil them down, getting more people to your website is really about two things: Original, Consistent, High-Quality Content Links I’ve talked a lot about generating new content (here, here,… Read More »How to Attract More Backlinks To Your Website
As a freelance writer, I’ve worked with more than a dozen companies. From startups to agencies to lifestyle brands, I’ve seen (almost) all of it. I’ve worked with some amazing clients, and some not-so-amazing ones. I’ve seen the right way to hire a writer and… Read More »Inside Scoop: One Writer’s Tips on How to Find and Work With the Best Freelance Writers
As I have said before, social media marketing is really relationship marketing. It stands to reason, of course, that it should be used for relationship-based businesses like real estate. When I first started researching the real estate industry, I was shocked at the fundamental lack… Read More »Inbound Marketing for Real Estate Professionals
You don’t need to forgo a night’s worth of sleep to create quality content. Nor do you need extra caffeine or superpowers. The secret to creating a ton of quality content in a short amount of time is to repurpose existing, successful content. This saves… Read More »How to Create 8 Pieces of Content in 2 Hours
Twitter makes our lives easy. We know that our posts have to be 140 characters or less, and if we include a picture and a hashtag or two, we should be good. [bctt tweet “Effective long-form content is ~2,416 words. Daunting as it seems, it… Read More »What Kind of Content Should You Create: Long or Short?
Content marketing is everywhere. Eighty-eight percent of B2B marketers use content marketing and it was the most important digital trend in 2015. However, there are still a lot of questions left unanswered. How often should you be blogging? Should you be producing more videos? How… Read More »5 Myths About Content Marketing
There are the best and worst ways to do everything. There’s the best way to write subject lines, there are the worst ways to use Facebook, and there’s the best way to design a homepage. But what are the best and worst ways to… Read More »The Best and Worst Ways to Generate Leads
I talk to entrepreneurs each day who struggle with using digital marketing to move their business forward. They ask questions like: I know I need to be using social media to promote my business, but what do I do? I see other brands doing a… Read More »Your Digital Marketing Questions Answered … for free