Social media, SEO, content marketing, email marketing, PPC — the list of digital marketing tactics go on and on. And on top of that never-ending list, it always seems like there are new marketing strategies popping up every month. With all the different choices, how… Read More »How to Choose the Right Digital Marketing Mix to Grow Your Business
You write two blog posts a week, you send out a couple tweets. Your content strategy is good to go, right? Unfortunately, too many marketers confuse blogging with content strategy. While blogging is an important part, it is just one of many tactics that revolve… Read More »What Is Content Strategy?
As content creators, we’ve been ingrained to focus on web traffic. We write BuzzFeed-inspired titles in the hopes of getting more clicks and constantly bombard our social media following with messaging promoting our newest piece of content, all to get more visitors. However, if you’re giving away… Read More »Why You Should Stop Giving Your Content Away for Free
When you’re doing everything you can to generate conversions and revenue from your website, the last thing you think about is spending money to make money. If you just wait around and hope that your target demographic will stumble upon your website and magically convert,… Read More »Should You Invest in Paid Advertising to Attract More Website Visitors?
Twitter makes our lives easy. We know that our posts have to be 140 characters or less, and if we include a picture and a hashtag or two, we should be good. [bctt tweet “Effective long-form content is ~2,416 words. Daunting as it seems, it… Read More »What Kind of Content Should You Create: Long or Short?
Content marketing is everywhere. Eighty-eight percent of B2B marketers use content marketing and it was the most important digital trend in 2015. However, there are still a lot of questions left unanswered. How often should you be blogging? Should you be producing more videos? How… Read More »5 Myths About Content Marketing
There are the best and worst ways to do everything. There’s the best way to write subject lines, there are the worst ways to use Facebook, and there’s the best way to design a homepage. But what are the best and worst ways to… Read More »The Best and Worst Ways to Generate Leads
If you could say anything to a potential customer, what would it be? Now, what would it be in 140 characters? [bctt tweet “The distance between a prospect and a business can be crossed with a simple “@” sign. #socialselling”] Today, the distance between a prospect… Read More »3 Must-Have Strategies for Social Selling on Twitter
Do you remember the video of skydiver and BASE jumper Felix Baumgartner breaking the speed of sound in the Red Bull Stratos project? Or Google’s interactive, timely Google Doodles? These are just two examples of successful content marketing, where brands are engaging consumers in a… Read More »Why Content Marketing Can Be a Bad Idea for Your Business
Big data, native advertising, vlogging, content marketing. With new buzzwords cropping up every week, how do you know which new marketing strategy is actually worth pursuing? And which ones will just fizzle out and die, à la MySpace? While you don’t have to immediately start… Read More »What Is Content Marketing?