The big brands have it easy. They start a blog and boom: millions of people read their posts and share them with their friends. They instantly have a blog audience. Unfortunately, it doesn’t come that easy for all of us. Most of us have to… Read More »How Do You Start a Blog When You Have Absolutely No Audience?
As soon as you start investing in a social media strategy for your business, you’ll run up against the challenge of proving its value. Stakeholders will inevitably ask you how to measure success on social media, and they’ll want to see numbers and graphs illustrating… Read More »The Best Tools for Tracking and Growing Your Social Media Engagement
“Staying organized” is one of the most popular business resolutions. Whether it’s as simple as decluttering your workspace or as complex as revamping an existing process, improving organization can save you time, reduce stress, build confidence, and ultimately save money. Get a jumpstart on your… Read More »Checklist: Social Media Content Calendar Must-Haves
Have you ever felt overwhelmed trying to manage your brand’s social media accounts? Or wake up in a panic wondering if you have published a time-sensitive promotion to your social media followers? What about the feeling of being chained to your computer or mobile device… Read More »Remove Frustration with Social Media Scheduling
Thank you to everyone who joined me last week for “Generating Sales Leads Using Social Media” workshop. We had a lively question and answer session at the end and I want to publish some of the questions that we covered. [bctt tweet “Don’t forget about… Read More »Questions From ‘Generating Sales Leads Using Social Media’ Workshop
Have you ever struggled to generate new sales leads using social media? Or maybe you feel like social is a massive time suck that takes you away from running your business? In today’s free, online-based workshop, I will be covering how to combat these feelings… Read More »Selling on Social Media Workshop – Today
Imagine showing up to run a race and learning that there is no formal course. Or that your cross-country road trip partner has not planned a single detail between point A and B. Such is the same for marketers using social media without a clear… Read More »3 Critical Elements of a Successful Social Media Sales Strategy
If you could say anything to a potential customer, what would it be? Now, what would it be in 140 characters? [bctt tweet “The distance between a prospect and a business can be crossed with a simple “@” sign. #socialselling”] Today, the distance between a prospect… Read More »3 Must-Have Strategies for Social Selling on Twitter
Social media is a revolutionary method of communicating with fans, followers, prospective customers, and Strangers (those who you, likely, would not otherwise reach). Even more compelling is the ability to use social media to reach your competitor’s circle of influence and — quite frankly —… Read More »7 Simple Social Media Tips
There is a fundamental shift in sales today; and your competitor knows it. Old marketing methods are producing old results. It obviously isn’t working the way it used to. There is a gold rush for education as companies scramble to sell to a more knowledgeable… Read More »How Social Media is Changing the Sales Process