It is best to build your authority in a niche market or industry before expanding When you are aiming to get more clients, reach more readers, or build a community of fans, it is easy to assume that a broader reach is best. That’s simply… Read More »Growing Credibility in Your Niche
Growing a coaching business can seem like a daunting task. Coaches are often busy with client work and don’t have time to grow their business. I’ve seen this scenario play out time and time again, and it’s always a shame. We must understand the difference… Read More »Using Content Marketing to Grow your Coaching Business
Starting an email list from scratch can seem overwhelming. There are so many things to consider, like what to offer, how to build trust with your audience, and how to create a lead magnet that converts. But don’t worry! In this post, I’m going to… Read More »How To Start An Email List From Scratch: A Complete Guide To Email Marketing
Although I have been terrible at keeping to my blogging schedule (the cobbler’s children have no shoes), when I write, it is sparked by something I’ve observed, heard from a business owner, or a common struggle. My goal is to help entrepreneurs reach their own… Read More »A Look Back: This Year’s Top Blog Posts
There is a certain romance associated with being a freelancer. Often we conjure images of working from remote, exotic locations; the freedom from a 9-to-5 job; the ability to create our own destiny; and doing work that is engaging or meaningful. According to a 2016… Read More »How to Find Clients as a Freelancer
You may have heard a number of terms being thrown around the web lately: “Inbound Marketing”, “Content Marketing”, “Blogging for Business” — it is tough to keep up and easy to get overwhelmed. As a busy business owner, sometimes it is easier to just ignore… Read More »3 Reasons You Need to Start Using Content Marketing Today
After months of trial and error, your website is finally getting a couple extra thousand visitors every month. You think, I’m doing something right! Break out the champagne! Not so fast. While an increase in website traffic is definitely something to celebrate, you need to… Read More »How to Tell Where Your Website Traffic is Coming From
As a freelance writer, I’ve worked with more than a dozen companies. From startups to agencies to lifestyle brands, I’ve seen (almost) all of it. I’ve worked with some amazing clients, and some not-so-amazing ones. I’ve seen the right way to hire a writer and… Read More »Inside Scoop: One Writer’s Tips on How to Find and Work With the Best Freelance Writers
As I have said before, social media marketing is really relationship marketing. It stands to reason, of course, that it should be used for relationship-based businesses like real estate. When I first started researching the real estate industry, I was shocked at the fundamental lack… Read More »Inbound Marketing for Real Estate Professionals
I am hosting a free digital marketing question and answer session tomorrow. Register today to save your spot and remove roadblocks holding your marketing from hitting your goals.