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Off Topic

What Stood Out: Week of February 21st 2016

Welcome to this week’s edition of What Stood Out As you may know, I review thousands of articles relating to marketing, business, productivity, or leadership each week. While many of the…

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February 25, 2016
Content & Inbound Marketing, Social Selling

How Buyer Personas Help You Connect with More Customers and Close More Sales

Wouldn’t it be better if you knew what your buyer wanted even before they did? To be successful with inbound or content marketing, your brand – whether it is the…

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August 18, 2014
Agencies & Brands, Leadership, Pursuing Your Passion

Set Yourself Up For a Successful 2015

Next week marks the beginning of the fourth quarter of 2014. Wow! It is hard to believe that 2014 flew by with barely a wink and a nod! For the…

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September 22, 2014
  • Operating with strategy takes intent and determination
    Marketing Strategy

    2018 Is The Year of Strategy

    /

    Last year, the goal of my agency was to speak with 100 entrepreneurs and business owners. The industries ranged from health and fitness to specialty foods; real estate to solid waste; and wedding planning to personalized calligraphy. And two food trucks! More than 500 hours was spent in one-on-one conversation with people passionate about their business. Each of these individuals expressed one unified frustration: what do I do next? They all had an idea of where they wanted to go, but lacked the vision to see what step to take next. They imagined their business expanding, hiring employees, utilizing social media better to capture new customers, improving their brand awareness,…

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    Shaun Nestor

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  • Leadership

    Readers, What Are Your 2018 Goals?

    /

    It is time to soundoff. I have covered goals extensively, lately. What Will Your 2018 Story Be Writing Down Your Goals Changes How You See the Situation The 2 P’s to Consider in 2018 How to Achieve Work-Life Balance as a Freelancer How to Separate Your Work and Life as an Entrepreneur Habits of Unsuccessful People vs Successful People Now it is time for you to share your goals with me. Why? Because people who write their goals are far more likely (something like 10 times more likely) to achieve. Do you want to take steps toward your own success? Take action. What are you committed to doing in 2018 in…

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    Shaun Nestor

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    How small businesses should adapt their online marketing in light of the Facebook data privacy issues

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    How do I know that video marketing and content can introduce customers to me?

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  • Leadership,  Pursuing Your Passion

    Work Worth Doing

    /

    Passion and good intent are funny things. When we get an idea for something, we pursue it with great fervor. We think of the grandness of our vision and how it will change the lives of those around us and those who use it. We think about our future with this new idea in place. Not long after the inspiration strikes, we start to get less passionate about our work. Procrastination sets in. The vision board gets pushed aside. The goals, mission, and value statements find themselves in a dark drawer. The outline of the book gets buried in Evernote. The passion fades. But the idea did not get worse.…

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    7 Life Hacks for Freelancers

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  • Leadership,  Off Topic

    Your Natural Abilities

    /

    We are not all natural creatives. Nor are we all naturally leaders. Likewise, we are not all skilled with our hands. We are not all plumbers, or teachers, or communicators, or visionaries. But we all have natural abilities. In business, your greatest chance of success stems from understanding your natural abilities and unnatural abilities; your strengths and weaknesses. Don’t be discouraged by comparing to something you’re not; instead, embrace who you are. Are you naturally good with people? Are you an organized person? Are you gifted at solving complex problems easily? Are you good at finances? Your natural ability lends itself to a unique platform to share your message. How…

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  • Leadership,  Pursuing Your Passion

    Comparison is Killing Your Business

    /

    It’s common to want to emulate those who we look up to. We hear the success stories of other business tycoons and think ourselves, “If I can just do that, I will experience the same success they enjoy.” The fallacy is that we are comparing our beginning to their middle. We are privy only to curated snippets of their life or third-party reports of how they operate. In reality, we miss out on the context of what has lead them to where they are now. From the mountain base, we see them at the summit. We didn’t see the arduous journey to the top. We see what they are doing…

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  • Leadership

    The Two Ps to Consider in 2018

    /

    The start of a new year serves as a blank slate, a chance to change, and the excitement of new opportunities. Right now, consider how 2018 will represent positive change in your organization. What will be different from last year? Answer these two Ps: 1. What needs to be put down 2. What needs to be picked up Don’t go into the new year with unnecessary burden. And, don’t forego carrying something important because your luggage is full. Instead, go into this year with intention, direction, and organization. Happy New Year!

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  • Freelancing

    How to Find Clients as a Freelancer

    /

    There is a certain romance associated with being a freelancer. Often we conjure images of working from remote, exotic locations; the freedom from a 9-to-5 job; the ability to create our own destiny; and doing work that is engaging or meaningful. According to a 2016 survey of the freelance economy, the number of freelance workers is growing quickly. Currently, there are approximately 55 million freelancers in the United States, up from 53 million in 2014. This represents about 34 percent of the total workforce and is expected to balloon to 50 percent by 2020. But, as many of those entrepreneurs can attest, running a freelance business is hard work. From day to day operations, managing clients, and…

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  • Leadership

    Books I Read in 2017

    /

    [et_pb_section fb_built=”1″ admin_label=”section” _builder_version=”3.0.47″][et_pb_row admin_label=”row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Text” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”] As a child, I devoured reading material. My mom toted me to the library at least twice a week for the quota of age-appropriate books. I excelled at reading speed and comprehension. Between books, I would read the daily newspaper while I ate breakfast. I read. A lot. But that happy habit faded as I aged. Late this year (October, if we are being honest), I decided I wanted to get back into purposeful reading. My business partner and I agreed to read each day and followed a reading schedule that would…

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    Don’t Let Your ‘How To’ Posts Destroy Credibility

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  • Leadership

    How to Talk to People

    /

    Step 1: Don’t talk to people. Don’t talk at people, either. When we talk to or at people, it presumes we will be doing the talking. Instead, talk with them. Listen to them. This is especially important in difficult conversations. Instead of trying to win the argument, listen and share your story. When we listen first, our verbal posture changes to become more welcoming for a conversation instead of a defensive argument. – Photo by Jason Rosewell on Unsplash

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  • Freelancing

    Is It Hustle? Or something else?

    /

    Staying up late on a Sunday night working on a project. Is that hustle? Working 16 hours a day on a new idea. Is that hustle? Foregoing social outings in lieu of shipping your product. Is that hustle? “Hustle” has become the drug of choice for many entrepreneurs. A glorification of doing what no one else will to see success that no one else will experience. What is it exactly? Hard work? Taking action? An attitude? Getting out of bed an hour earlier? Is it working faster? Is it applying yourself? Is it something to covet and celebrate? Working hard has never gone out of style — and I am not suggesting…

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  • Content & Inbound Marketing

    Honing Your Brand Voice

    /

    It may seem funny to think of your brand having a “voice.” But the language- the words, terms, phrases- you use in professional communication says a lot about your brand. Those intentional choices provide a consistent feel for your customers. Does your doula service say moms, mothers, or mommas? Do you have clients or customers? Do you have employees, partners, team members? Do you sign your correspondence Sincerely, Respectfully, All the best, xo? Do you provide photography services or capture meaningful moments? While these examples may seem subtle; our goal is a consistent “voice” for your brand. Think back in high school civics when we had to draft resumes. They all started with some…

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  • Engagement Bait
    Content & Inbound Marketing

    What is Engagement Bait

    /

    [et_pb_section bb_built=”1″ admin_label=”Medium-styled Post Title and Meta” background_color=”#fbfcfd” _builder_version=”3.0.89″][et_pb_row admin_label=”Post Title and Meta” _builder_version=”3.0.89″][et_pb_column type=”4_4″][et_pb_post_title admin_label=”Post Title and Author Information” categories=”off” comments=”off” featured_image=”off” _builder_version=”3.0.89″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”28px” title_text_color=”rgba(0,0,0,0.8)” title_line_height=”1.3em” meta_font=”||||||||” meta_text_align=”center” meta_font_size=”18px” meta_text_color=”rgba(0,0,0,0.8)” meta_line_height=”1.8em”]   [/et_pb_post_title][et_pb_post_title admin_label=”Featured Image” title=”off” meta=”off” _builder_version=”3.0.89″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”28px” title_text_color=”rgba(0,0,0,0.8)” title_line_height=”1.3em” meta_font=”||||||||” meta_text_align=”center” meta_font_size=”18px” meta_text_color=”rgba(0,0,0,0.8)” meta_line_height=”1.8em”]   [/et_pb_post_title][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ _builder_version=”3.0.89″][et_pb_row _builder_version=”3.0.89″][et_pb_column type=”4_4″][et_pb_text admin_label=”Blog Post Body” _builder_version=”3.0.89″ max_width=”800px” custom_margin=”|||10%” background_layout=”light”] Recently Facebook announced their improved efforts to reduce the spread of “engagement bait” — the act of using reactions, comments, and shares to trick algorithms into showing content more frequently and to a broader audience. This has some marketers concerned. Understandable, since Facebook’s organic reach (the number of…

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    Shaun Nestor

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  • Leadership

    What Will Your 2018 Story Be?

    /

    This time of year, many services recap your year with them. My Bible app shows how many days I read the daily devotional (only missed 9), MapMyRun shows how many miles I’ve run, and Pocket tells me that I consumed more than 10 books worth of content in their app in 2017. In some ways this is inspiring, a way to look back and quantify what I spent my time doing. Looking back is also a great time to look forward. What do you want 2018 to say about you? What do you want to achieve? What will your highlights be? I encourage you to take action now. What is…

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  • How to Start a Business Online
    Content & Inbound Marketing

    How to Build an Online Business With Little to No Experience

    /

    [et_pb_section fb_built=”1″ background_color=”#fbfcfd” admin_label=”Medium-styled Post Title and Meta” _builder_version=”3.0.89″][et_pb_row admin_label=”Post Title and Meta” _builder_version=”3.0.89″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_post_title date=”off” categories=”off” comments=”off” featured_image=”off” admin_label=”Post Title and Author Information” _builder_version=”3.0.89″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”28px” title_text_color=”rgba(0,0,0,0.8)” title_line_height=”1.3em” meta_font=”||||||||” meta_text_align=”center” meta_font_size=”18px” meta_text_color=”rgba(0,0,0,0.8)” meta_line_height=”1.8em”][/et_pb_post_title][et_pb_post_title title=”off” meta=”off” admin_label=”Featured Image” _builder_version=”3.0.89″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”28px” title_text_color=”rgba(0,0,0,0.8)” title_line_height=”1.3em” meta_font=”||||||||” meta_text_align=”center” meta_font_size=”18px” meta_text_color=”rgba(0,0,0,0.8)” meta_line_height=”1.8em”][/et_pb_post_title][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.89″][et_pb_row _builder_version=”3.0.89″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Blog Post Body” _builder_version=”3.0.89″ max_width=”800px” custom_margin=”|||10%”] First, congratulations on your entrepreneurial spirit and desire to get started with business online. Yes! It is entirely possible to build an online business with little to no experience. Getting started with a business online can be daunting. In fact, starting a business of…

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  • Why I Said Yes to Kickstart Kings
    Pursuing Your Passion

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    /

    Not only is it a way to take others further, faster – but I fully anticipate it will do the same for me. I believe most folks have their choice of open doors. Opportunities that seemingly “just appear” before them. Some open doors are meant to walk by while some are meant to walk through. Our ability to discern which opportunities should be taken and which should be bypassed leads to various levels of success. When the concept of Kickstart Kings was presented to me in October of 2016, I immediately had flashbacks of other projects I had been a part of. On many of those, I was the point person — seemingly…

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  • Content & Inbound Marketing

    Vine’s Announcement Underscores This Important Marketing Advice

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    [et_pb_section fb_built=”1″ background_color=”#fbfcfd” admin_label=”Medium-styled Post Title and Meta” _builder_version=”3.0.89″][et_pb_row admin_label=”Post Title and Meta” _builder_version=”3.0.89″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_post_title categories=”off” comments=”off” featured_image=”off” admin_label=”Post Title and Author Information” _builder_version=”3.0.89″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”28px” title_text_color=”rgba(0,0,0,0.8)” title_line_height=”1.3em” meta_font=”||||||||” meta_text_align=”center” meta_font_size=”18px” meta_text_color=”rgba(0,0,0,0.8)” meta_line_height=”1.8em”][/et_pb_post_title][et_pb_post_title title=”off” meta=”off” admin_label=”Featured Image” _builder_version=”3.0.89″ title_font=”|700|||||||” title_text_align=”center” title_font_size=”28px” title_text_color=”rgba(0,0,0,0.8)” title_line_height=”1.3em” meta_font=”||||||||” meta_text_align=”center” meta_font_size=”18px” meta_text_color=”rgba(0,0,0,0.8)” meta_line_height=”1.8em”][/et_pb_post_title][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.0.89″][et_pb_row _builder_version=”3.0.89″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Blog Post Body” _builder_version=”3.0.89″ text_font=”||||||||” max_width=”800px” custom_margin=”|||10%”] In the age of social media, many brands are jumping from one platform to another — mainly because “social media ninjas” are pontificating the need to be everywhere, all the time. First of all, this is horrible advice, but more on that later. Today,…

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  • B2B Sales Objections
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    / No Comments

    “We’ve tried everything,” she said exasperated. “I’ve contacted them through LinkedIn and email .. and no one responded.” When I hear sales professionals utter these words, I nod my head in agreement. Like hundreds, if not thousands of other salespeople, they are usually selling in the worst possible way. Making it about themselves. When a salesperson reaches out to a prospect, it is often with the mindset that they will craft such a beautiful, perfectly written sales message that the reader will instantly drop everything else they are doing, respond, and sign up for a demo — or better yet, sign on the dotted line. This, after all, is the best product…

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  • how to increase website traffic
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    It is natural to want to put our best foot forward. When a prospective client sees you and your product, you want them to see the best possible you. But when we resort to tactics that obscure truth or manipulate the belief of the customer, we actually do more damage than good. Not only does this type of intentional engineering sell the customer a product they did not want, it also attracts the wrong customer. The hotel and travel industry has long-battled this, leading to the rise of idependent reviews that show an accurate depiction of the product. Brand leaders have two choices: Improve the actual delivered product Adapt marketing to…

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    / No Comments

    “We have so many options – almost 4,000 products,” she started as she sat down with the owner of the cafe. “We have guacamole, sliced meats, cheese, fresh fruits and vegetables – our broccoli is amazing. We have soup … stuff like that,” she continued. “We have a state of the art ordering system, once we get your application, we can get you a login and you can see everything. You can order from your phone, track your order, we can customize and design your menu. We can photograph your food. It is one of the many services we offer. Whatever you need.” It continued. “Let me show you the online ordering and…

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    / No Comments

    Regardless of your business size, it can be difficult to know which tasks to keep in-house and which to outsource. The answer is different for virtually everyone. For example, if you are an accountant, outsourcing your bookkeeping does not make a lot of sense. However, if you are a travel blogger, it makes perfect sense to outsource your financial tracking. When it comes to marketing, there are a couple of popular trends: either keep marketing wholly in-house with a marketing department or outsource it entirely to a marketing agency or firm. What happens when you feel like your marketing has stagnated overall? Or how do you deal with an outside…

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  • How to Choose the Right Digital Marketing Mix to Grow Your Business
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    / No Comments

    Social media, SEO, content marketing, email marketing, PPC — the list of digital marketing tactics go on and on. And on top of that never-ending list, it always seems like there are new marketing strategies popping up every month. With all the different choices, how do you know which form of digital marketing is best for your business? To help you decide, we’ve taken four different scenarios and recommended the best digital marketing tactics.  While there are many different ways to accomplish each goal listed below, we’re just going to focus on one or two digital marketing methods that have worked for us in the past. You don’t need to…

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  • 3 Reasons You Need to Start Using Content Marketing Today
    Content & Inbound Marketing

    3 Reasons You Need to Start Using Content Marketing Today

    / No Comments

    You may have heard a number of terms being thrown around the web lately: “Inbound Marketing”, “Content Marketing”, “Blogging for Business” — it is tough to keep up and easy to get overwhelmed. As a busy business owner, sometimes it is easier to just ignore trends and hope that it all works out. But guess what: hoping is not a strategy. Hoping is not a strategy. You should be using #content in your #marketing. Click To Tweet Your business deserves the best shot of success you can give it, so let’s discuss a couple of reasons you need to be investing in content marketing today — for the sake of…

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  • How to Tell Where Your Website Traffic is Coming From
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    / No Comments

    After months of trial and error, your website is finally getting a couple extra thousand visitors every month. You think, I’m doing something right! Break out the champagne! Not so fast. While an increase in website traffic is definitely something to celebrate, you need to first understand where these visitors are coming from. Someone coming to your site from organic search will behave differently than someone coming from Twitter. Here are three ways to tell where your website traffic is coming from: 1. Create a Basic Site Survey The easiest way to find out where people are coming from is simply to ask them in the form of a survey.…

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    Being your own boss is one of the biggest perks of freelancing. However, that also means you have to do the not-so-glamorous work, like being your own contract manager and accountant. While you’ll spend the majority of your time in your element, you’ll inevitably be faced with the uncomfortable situation of asking your clients to pay you on time. This is when you have to put your small business owner hat on and take action right away; the longer you wait, the harder it will be to continually get paid on time. Here are four ways to manage unpaid invoices: 1. Be Persistent In the beginning of my freelancing career,…

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    Marketers who prioritize blogging are 13 times more likely to enjoy positive ROI. Basically, if you consistently blog, you’re more likely to reap its benefits. But let’s say that’s old news to you. Let’s say you already knew that blogging is one of the best things you can do for your online business. The real questions is: how do you get your blog to the next level? Here are three tips for creating and achieving your blog writing goals this year: 1. Set Realistic Blog Writing Goals Start small and focus on what is possible. If you’re already running out of time in the day to respond to emails or…

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    We all remember the basics from elementary school: every story should have a beginning, middle, and end. Unfortunately, in today’s content-saturated market, that just won’t cut it. An amazing blog post needs to catch readers’ attention as they scroll through a newsfeed. It needs to keep their interest until the last paragraph. It needs to elicit some sort of action, whether that is sharing the post or signing up for your newsletter. How can one blog post accomplish all that? Here is our ultimate blog writing checklist so you can write an amazing blog post every time: Compelling Headline The headline is not only what will draw people in; sometimes,…

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    This morning, Seth Godin shared about breakpoints in sidewalks. He wrote: A neighbor recently put in some new sidewalk. As usual, the workman interrupted the unbroken swath of perfect concrete with lines every three feet. What are the lines for? Well, the ground shifts. When it does, perfect concrete cracks in unpredictable ways, often ruining the entire job. When you put the breakpoints in on purpose, though, the concrete has a chance to absorb the shifts, to degrade effectively. This is something we often miss in design and in the creation of customer experiences. We’re so optimistic we forget to put in the breakpoints. There’s no doubt the ground will…

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    There comes a time in your freelancing career when you realize that the money just isn’t worth it. The money isn’t worth putting up with a bad client. Sometimes, it’s better to just walk away. As a freelancer, it took me a long time to realize I don’t have to accept every job that comes my way. Some extra cash is always nice, but today, I place more value on finding a good professional match. I would rather have three clients who I truly enjoy working with than six clients who I dread talking to. As a freelancer, you don’t have to accept every client. Sometimes it is best to walk away.…

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  • How to Commit to Writing Every Day
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    What do you think about writing 500-800 words every day? I’m not talking about sending 25 emails or dozens of tweets. I’m talking about cold, hard words on paper. If the idea of writing every day scares you, that’s totally normal. It’s hard to write every day! But the more you do it, the better you’ll become. And, eventually, you’ll be able to hammer out a quality blog post in under an hour. Like any skill, practice makes perfect. The key is committing to writing each day. Click To Tweet Here are my tips for how to commit to writing every day: Be Strategic About When You Write Your creativity…

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    Webinars are one of the most effective ways to connect with your audience and give them high-quality, educational content. When customers see your face or even hear your voice, you go one step further in building a strong relationship. While webinars require less time and effort than creating an e-book or report, they still aren’t easy. You need to plan, practice, and promote your webinar so it reaches the right people. Creating the content is only half the battle. You also need to find the right technology that helps make your webinar a success, and doesn’t add extra work or stress for you (or for your attendees). What is a…

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    As a freelance writer, I’ve worked with more than a dozen companies. From startups to agencies to lifestyle brands, I’ve seen (almost) all of it. I’ve worked with some amazing clients, and some not-so-amazing ones. I’ve seen the right way to hire a writer and the wrong way. I’ve worked with clients who need to be in 24/7 control and ones who generously give me free reign. And I’m here to tell you everything that I’ve learned. Here are my top tips for finding and working with the best freelance writers. How to Find and Hire Freelance Writer 1. Understand Your Content Needs Before you start interviewing freelance writers, you…

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    As I have said before, social media marketing is really relationship marketing. It stands to reason, of course, that it should be used for relationship-based businesses like real estate. When I first started researching the real estate industry, I was shocked at the fundamental lack of successful, prolific, and strategic use of social media (and inbound marketing, at all) by real estate professionals. Listen, folks, this is not rocket science. This is business science. Real estate professionals should be using inbound marketing, especially social media, to build relationships with people ready to make the largest buying decision of their lives. Why is this not happening more?! Real estate pros should…

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    We spend so much of our professional lives fearing that we’ll get fired from our jobs that when the tables turn, we have no idea what to do or say. Becoming a freelancer, consultant, or owning your agency means that you have the power and flexibility to take on the projects you want and work with the clients you like. That also means that you’ll inevitably be faced with firing a problem client, which can be as scary as getting fired yourself. Here’s a quick guide about why you’d want to fire a client, what to say, and how to do it: Why Would You Fire a Client? Not all…

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  • What Stood Out In the Business Marketing and Leadership World This Week
    Off Topic

    What Stood Out: Week of February 21st 2016

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    Welcome to this week’s edition of What Stood Out As you may know, I review thousands of articles relating to marketing, business, productivity, or leadership each week. While many of the posts are insightful and well-written, some truly rise to the top and challenge my thinking or offer a new perspective. Often, these gems don’t always fit into the traditional topics covered on my blog; nevertheless, they should be shared and discussed. This week, these pieces stood out: SnapChat Now Lets Everyone Pay to Design Geofilters Snapchat launches $5 On-Demand Geofilters; users design snap overlay graphics & draw geofence on map for filter availability, up to 5k sq ft; can share…

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  • Content & Inbound Marketing

    How to Create 8 Pieces of Content in 2 Hours

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    You don’t need to forgo a night’s worth of sleep to create quality content. Nor do you need extra caffeine or superpowers. The secret to creating a ton of quality content in a short amount of time is to repurpose existing, successful content. This saves you time and effort, allows you to reach new audiences, and makes your content stretch even further. Repurpose existing, successful content to reach new audiences and save you time. Click To Tweet Repurposing is about taking a published blog post and breaking it up into smaller pieces of content in new formats. In order for your repurposing efforts to be successful, we recommend that you…

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  • Leadership,  Off Topic

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    Timely share by my friends at Fierce Marriage following my post this morning. Husbands, it is critically important that we prioritize our most valuable resource: our time. View this post on Instagram As men, it's so tempting to chase career goals before family goals. Society applauds financial success and positional prominence. However, if those things come at the cost of loving your wife and kids well, something is terribly amiss. As a man, your first calling is to love Christ. Your next calling is to love your bride, then your children. Finally, you're called to love others in Christ's name by perpetuating the message of the gospel through discipleship. Somewhere…

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  • Replacing Urgent with Important
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    Replacing Urgent with Important

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    I’ve been thinking a lot about how we place priority on events on our lives. From taking care of our children to finishing work projects, it is easy to become overly focused on the urgent and lose sight of the important. What if we commit to being more intentional about spending our time on what is important; not just what is urgent. Click To Tweet A late night email from a client may be urgent; but it is more important than quality time with your spouse? Or spending 30 minutes with your child in the morning over hot cocoa rather than forcefully tackling the To-Do list. Each day, we are…

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    Twitter makes our lives easy. We know that our posts have to be 140 characters or less, and if we include a picture and a hashtag or two, we should be good. Effective long-form content is ~2,416 words. Daunting as it seems, it is achievable. Click To Tweet If only content creation had the same parameters. Instead, we’re left wondering how many words our posts should be and if it’s worth spending hours of time on a long article rather than pumping out short, frequent posts. To help you find the best content mix, here are the benefits of both long-form and short-form content. The Benefits of Long Posts Long-form…

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    Did you know that, according to HubSpot’s 2015 Marketing Benchmark Report, companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month? Valuable content is the meat that attracts visitors and leads to your company. Making the commitment to an increased blogging frequency should significantly increase your lead flow. Stuck for blog ideas? Consider taking an existing post and updating it with new information; then republish! Click To Tweet Coming up with blogging ideas can be tough. If you need a little help finding blogging ideas, here is a list to inspire you: Read Industry News Because news is always, well, new, industry…

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    I love this image found on Britney Jones’ Facebook profile. She is a stylist for Stella & Dot, the fashion and jewelry retailer. But she is not defined by her title. I suspect that any reader of this site could easily identify with the title “Salesperson” or “Marketer”. In fact, in my last reader survey, nearly 80% of the responses self-aligned a variation of those positions. But that is not what makes us who we are. We are made up of smaller, yet more important attributes. For Britney Jones, she is a wife, a mom, a friend. Those are the attributes that make her who she is, and the attributes that make…

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    We place a lot of importance on increasing website traffic and generating leads. We spend time on social media, pay for advertising, and maintain a blog all to get people to come to our site. We test button colors and landing pages to find the best way to convert those visitors into leads. You get a long list of email addresses. Then what do you do? Lead generation is only half the equation; how you nurture the relationship is equally important. Click To Tweet Lead generation is only half of the battle. Once you generate those leads, you need to figure out what to do with them. If you don’t communicate…

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    Content marketing is everywhere. Eighty-eight percent of B2B marketers use content marketing and it was the most important digital trend in 2015. However, there are still a lot of questions left unanswered. How often should you be blogging? Should you be producing more videos? How does a blog post really become viral? To help you improve your content marketing efforts in 2016, we’re debunking the biggest myths in content marketing: Myth #1: More Is Better Reality: With thousands of new blog posts published every day, marketers can feel pressure to keep up and post something on a daily basis. However, a successful blog has nothing to do with frequency. Quality…

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  • What Stood Out In the Business Marketing and Leadership World This Week
    Off Topic

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    / No Comments

    Welcome to this week’s edition of What Stood Out As you may know, I review thousands of articles relating to marketing, business, productivity, or leadership each week. While many of the posts are insightful and well-written, some truly rise to the top and challenge my thinking or offer a new perspective. Often, these gems don’t always fit into the traditional topics covered on my blog; nevertheless, they should be shared and discussed. This week, these pieces stood out: Pagevamp Allows admins to turn Facebook Pages into a website. The app creates scrolling header image with profile photos. Additionally, it formats previous Facebook Page Posts into individual blog entries on the new site.…

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    Stop me if you’ve heard this one: Export Contacts Import/Merge Sort by Conversion Remove Duplicates Manually look for trends Painstakingly identify a dozen or two contacts that fit the criteria Wonder if you forgot anyone…. did you export from the customer list? What about the folks from your last webinar? Sound like a nightmare? The truth is, we use a lot of different tools to run our business. We have accounting, estimating, lead pages, lead generation, email marketing, social media fans, followers, webinar registrants, customers, high-value customers, folks who have requested a demo, people to follow up with, contracts expiring, people who mention you online, lead nurturing, lead qualification and grading,…

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    This article was originally published in 2012. Amazingly, it is still accurate. Today’s consumer is bombarded with upwards of 3,000 advertising interruptions each day. Marketing and advertising budgets are being stretched and sales people are working harder. All this to generate a massive amount of noise within the population, but not a tremendous amount of return on investment (ROI). Traditional media is a one-way, one-message horse. Inbound marketing is a conversation. Click To Tweet Finally, brands are starting to realize social media is a medium to communicate with their customers, but, often, the same traditional tactics are bring used on social media as have been used for decades in more traditional,…

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    There are the best and worst ways to do everything. There’s the best way to write subject lines, there are the worst ways to use Facebook, and there’s the best way to design a homepage.   But what are the best and worst ways to generate leads? It’s easy to invest money in social media, email marketing, and content marketing, but do they really work and are they worth the money? Lead generation is a pot of gold for every digital marketer; but we must avoid fools gold. Click To Tweet Here are three of the best ways and three of the worst ways to generate leads: 3 of the Best…

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    Exercise more. Eat healthier. Take control of your finances. A New Year always signals the onslaught of personal resolutions (some kept, some quickly forgotten), but have you made the time to come up with some professional New Year’s resolutions? The beginning of the year is the best time to reevaluate your business, set new goals, and push yourself out of your comfort zone. It’s time to freshen up your blog, choose quality over quantity, and define success on social media. Here are five digital marketing resolutions for 2016: 1. I will stop using social media without establishing clear goals Many businesses fall into the trap of tweeting or posting on…

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    Welcome to this week’s edition of What Stood Out As you may know, I review thousands of articles relating to marketing, business, productivity, or leadership each week. While many of the posts are insightful and well-written, some truly rise to the top and challenge my thinking or offer a new perspective. Often, these gems don’t always fit into the traditional topics covered on my blog; nevertheless, they should be shared and discussed. This week, these pieces stood out: 7 Ways Productive People Stay Focused (Inc) I’m a huge fan of productivity and think we should all be actively aware of increasing our efficiencies in our professional and personal worlds. Here are seven…

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    “Staying organized” is one of the most popular business resolutions. Whether it’s as simple as decluttering your workspace or as complex as revamping an existing process, improving organization can save you time, reduce stress, build confidence, and ultimately save money. Get a jumpstart on your New Year’s business resolution by creating a social media content calendar. One of the easiest ways to stay organized, a content calendar maps out all social media posts for the upcoming weeks and/or months so you can better align your overall marketing initiatives and help improve accountability by assigning writers and deadlines for the team. So where do you start? Here is our ultimate checklist…

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    Every week, I review thousands of articles relating to marketing, business, productivity, or leadership. While many of the posts are insightful and well-written, some truly rise to the top and challenge my thinking or offer a new perspective. Often, these gems don’t always fit into the traditional topics covered on my blog; nevertheless, they should be shared and discussed. This week, these pieces stood out: How This Millennial Entrepreneur Is Disrupting the $10 Billion Wine Market (Inc) Hard work, a passion for the product, and intimate knowledge of her ideal customer means early success for entrepreneur, Mary McAuley. Find Anything in Basecamp 3 (Basecamp) We don’t use Basecamp, but I love…

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    In the world of social selling, LinkedIn can seem like a no-brainer. Unlike Twitter or Facebook, LinkedIn was designed for networking professionals. It was built to facilitate the sharing of personal work details and helps users target very specific types of people. If that isn’t a salesperson’s dream social network, I don’t know what is. While LinkedIn’s very nature caters toward social selling, it isn’t as easy as it seems. LinkedIn has created blockers, like InMail, to stop you from directly connecting with people you don’t know. And, more importantly, you have to walk a very fine line between annoying prospects and starting a relationship. To maximize your social selling success on LinkedIn,…

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    I hope you and your family had a wonderful and relaxing Christmas! Every week, I review thousands of articles relating to marketing, business, productivity, or leadership. While many of the posts are insightful and well-written, some truly rise to the top and challenge my thinking or offer a new perspective. Often, these gems don’t always fit into the traditional topics covered on my blog; nevertheless, they should be shared and discussed. This week, these pieces stood out: 7 Feel-Good Examples of ‘Joy Marketing’ Campaigns (HubSpot) 7 Ways Productive People Stay Focused (Inc) The Best Public Speakers: According To The Internet (Ethos3) Top 8 Products You Need to Try in 2016…

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    To be relevant in today’s economy, you have to be where your customers expect you to be. No longer is it enough to “be” on social media, to have an ecommerce store, or have a blog … You must have the means in place for your customer to meet you where they are; to speak their native language. If they speak SnapChat, be responsive there. If they speak Vine, be alert there. If they speak Facebook/Kik/Twitter/Pinterest/Instagram/Blab/Messenger/YouTube/SMS/WhatsApp/Tumblr/Whisper/Yik Yak/MeetMe/SlideShare, show up ready to play. Being accessible is one thing; being present and attentive is something else.

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1234

Hi! I’m Shaun Nestor.

I bring clarity to coaches, consultants, leaders, and entrepreneurs who feel lost, overwhelmed, or frustrated by the challenges of running a business.

Schedule a Consultation

Recent Posts

  • Cautionary Advice about Facebook’s Paid Online Event feature
  • Your Brand Community
  • Coronavirus could be “tipping point” for Work From Home (WFH)
  • Considerations for Using Question & Answer Sites to Grow Your Business
  • How Contributing to Question & Answer Sites Boosts Your Marketing Efforts

About Me

I have been a digital marketing and business strategist for more than 15 years and thrive by helping business owners and leaders remove frustration and gain the clarity needed to market their business.

Too often, I see business lead get bogged down in the technical weeds and lose sight of their passion.

I’m here to bring clarity to the process.

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