Blogging is one of the easiest and fastest ways to build a loyal following and increase revenue for your brand. However, many folks find it hard to get started because they don’t understand all of the elements of effective blogging. The truth is, we are… Read More »Blueprint for the Perfect Blog Post
When thinking about how to market your business, the options can seem almost endless. Between the constant wave of information about when and how to post to social media, blogging, automated marketing, providing excellent customer service, plus the many other facets to go into building… Read More »How Writing Your Blog is like Driving To The Gym
Whether your navigation is too complex, your design is dated, or you are not getting the results you want, a website redesign seems to become the topic of discussion every two or three years within many organizations. Any change in your marketing — of which… Read More »11 Essential Elements of a Website Redesign
I don’t just like inbound marketing. I believe in it. I’m a raving fan of it. An ambassador. When I started Never Mind Marketing, the now-pillars of inbound were only loosely connected. We knew web design and layout were important, we knew search engine optimization… Read More »Why I am an Unapologetic, Raving Evangelist for Inbound Marketing
It pains me to see sales professionals doing the right thing, yet miss the mark when it comes to their monthly or quarterly sales goals. I’ve watched as brands dump money into their sales and marketing budgets to expand their brand awareness, increase sales, and… Read More »How To Use a Buyer’s Journey to Increase Sales
I ran across this infographic by DigitalHawkins; it is probably the simplest way to explain SEO (search engine optimization) to a beginner. Keep in mind that this isn’t the whole story, but it is a great start to understanding the overall idea of SEO. Cheers!… Read More »A Simple Beginner’s Guide to SEO
As a small business owner — and a bit of a geek — I am always seeking out new tools or processes that will improve the efficiency of my coaching and consulting company; both internally and for our customers. I’m often asked which tools I… Read More »The Most Important Customer Review of Bidsketch You’ll Ever Read