Steve Jobs famously concluded Apple release events with “One more thing.” Where the tech giant would often introduce a revolutionary product that upended the existing market (the iPod was a “one more thing”)
Rather than attempt to duplicate Apple’s one more thing, focus on your one thing.
What is your reason for being? Choose your one thing and beat everyone else at doing it.
Whether you bake biscotti, sell magazines, or create head wraps, build the best freaking one thing you are capable of.
About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.
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