Having a connection is critical to the success of the reputation lending and borrowing economy. According to Stoute, “shared values are a critical part of how these things create new reputational capital. Whenever you try to do things without shared values, it does not work; the public sees it, but it looks like money is driving everything. When reputation borrowing or lending takes place, it only works when the impression created is that no money is being exchanged. People have to believe that it is being done with Goodwill, that it is being done for the right reasons, and not because of commerce.”

The Reputation Game by David Waller Rupert Younger