Beyond the Badge

Sign In

Must Be Present To Win

Shaun Nestor

I help law enforcement professionals find purpose and profit beyond the badge through their unique experiences, expertise, and perspectives.
Published December 21, 2015

To be relevant in today’s economy, you have to be where your customers expect you to be.

No longer is it enough to “be” on social media, to have an ecommerce store, or have a blog …

You must have the means in place for your customer to meet you where they are; to speak their native language.

If they speak SnapChat, be responsive there. If they speak Vine, be alert there. If they speak Facebook/Kik/Twitter/Pinterest/Instagram/Blab/Messenger/YouTube/SMS/WhatsApp/Tumblr/Whisper/Yik Yak/MeetMe/SlideShare, show up ready to play.

Being accessible is one thing; being present and attentive is something else.

Explore Topics

Content Marketing, Social Media, social sales

Submit a Comment

Shaun Nestor

I help law enforcement professionals find purpose and profit beyond the badge through their unique experiences, expertise, and perspectives.

More Articles For You

The Power of Adaptive Leadership in Crisis Situations

The Power of Adaptive Leadership in Crisis Situations

Leadership isn’t static; if you can’t adapt in crisis situations, you risk failure. The problem: Rigid leadership fails in dynamic, high-pressure situations, leading to miscommunication, missed opportunities, and worse outcomes. 1. Know When to Change Tactics A crisis…