When your ideal customer has a problem, how long does it take for her to find a solution?
Does she know whether you offer such a solution?
Does she go to Google?
Regardless of the needs of your prospect, you should work diligently to sympathize and give her the answer as fast as possible.
About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.