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Measure, Adapt, Repeat

Pop Quiz: do you know how effective your marketing is?

With access to tools that provide granular statistics, no marketing department should ever wonder the reach, impact, and influence of their efforts. A few key points to measure:

  • How many visitors are coming to your website?
  • Which version of a blog title generate the most clicks? Leads? Customers? (A/B testing)
  • Which social media platform drives the most interaction and downloads?
  • What day and time is our audience most engaged with us?

Today’s marketing programs are driven by data and insight, not assumptions.

About the Daily Marketing Minute

The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.

In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.

Thank you for sharing your precious time with me.


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