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Are You Marketing to a Prospect or a Person

Shaun Nestor

I help law enforcement professionals find purpose and profit beyond the badge through their unique experiences, expertise, and perspectives.
Published September 25, 2022
When drafting our marketing strategy, it is easy to think of the recipient as a prospect or customer. But we forget they are a human. Are you marketing to a prospect or a person?

When we design any marketing campaign, it is easy to dehumanize the other party. Consider the person to whom you are marketing.

Better yet, consider the person you are marketing for.

Don’t fall into the trap of marketing to prospects; intentionally personalize your marketing.

Would you respond to the marketing you are creating? Would your mother?

On the other side of your ad (or blog, or social media post, or email) is a person.

All the best,

-Shaun

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Shaun Nestor

I help law enforcement professionals find purpose and profit beyond the badge through their unique experiences, expertise, and perspectives.

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