When we design any marketing campaign, it is easy to de-humanize the prospect. Consider the person to whom you are marketing.
Better yet, consider the person you are marketing for.
Don’t fall into the trap of marketing to prospects; intentionally personalize your marketing.
Would you respond to the marketing you are creating? Would your mother?
About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.