When we design any marketing campaign, it is easy to dehumanize the other party. Consider the person to whom you are marketing.
Better yet, consider the person you are marketing for.
Don’t fall into the trap of marketing to prospects; intentionally personalize your marketing.
Would you respond to the marketing you are creating? Would your mother?
On the other side of your ad (or blog, or social media post, or email) is a person.
All the best,
-Shaun
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