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The Last Chapter

Today marks the beginning of the final chapter of 2014. What legacy did you envision? What goal or challenge did you accept 11 months ago?

Today, I challenge you to look back on the home runs of 2014 — the big wins. Where did you and your team crush it? Additionally, where did you do alright? Where did you hit solid singles?

Lastly, perhaps most importantly, where did you strike out? Where did you fall on your face?

For 2015, the last column holds the most opportunity. How can you do better? How can your agency set up your game to win 2015 and achieve a record-breaking year?

If you haven’t already, devote 30-45 minutes to reflect on 2014 and project a transformational 2015.

I’d love to know your year end resolutions for your marketing plan. Please share in the comments.

About the Daily Marketing Minute

The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.

In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.

Thank you for sharing your precious time with me.


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