Of course, shipping is just a placeholder for:
- Publishing your work
- Calling that client
- Requesting the referral
- Writing the blog post
- Sharing your expertise
- Booking that speech
- Asking for the promotion
- Enrolling in continued education
- Creating your own learning series
- Seeking out the ideal customer
- Reaching out for a donation
What are you waiting for? It is easy to come up with excuses and many reasons why not — but they are never the root cause. They are innocent victims easy to pick on. They don’t fight back. They are vague. They are opaque.
No, ultimately it is the fear of not being perfect that holds us back. If you wait for perfection, you’ll never ship.
Eventually, you just have to go for it.
About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.