For modern marketers, simply being on social media is not enough. There are too many gimmicks; too much noise; too much drama.
Instead, ask yourself, “What are we going to do with social?”
The answer is to introduce call to action to drive intentional outcomes.
Using social media with measurable purpose is the invisible link between social and sales. Without a purpose, and a way to analyze your efforts, you are adding to the noise and drama.
About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.
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