I love this image found on Britney Jones’ Facebook profile. She is a stylist for Stella & Dot, the fashion and jewelry retailer. But she is not defined by her title.
I suspect that any reader of this site could easily identify with the title “Salesperson” or “Marketer”. In fact, in my last reader survey, nearly 80% of the responses self-aligned a variation of those positions.
But that is not what makes us who we are. We are made up of smaller, yet more important attributes. For Britney Jones, she is a wife, a mom, a friend.
Those are the attributes that make her who she is, and the attributes that make her successful in her role of a salesperson for Stella & Dot.
She can relate to her customers (predominately women) because of her personal experiences as a wife, a mother, and a friend.
What attributes make you unique? What perspective can you bring to the relationship with your clients that sets you apart?
It doesn’t have to be revolutionary, it has to be real.
You are not a salesperson.