Likely, in the course of your daily business, you answer the same questions over and over. Perhaps you have answered them on the phone or via email to customer inquiries.
Take a few moments to format these responses into blog posts and publish them on your website.
These new frequently asked questions will serve as entry points for new sales prospects as they search the web for answers; the posts also serve as a quick resource to send to customers – freeing up you and your staff to keep the business moving.
About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.