Content & Inbound Marketing

Getting Serious About Your Email Marketing

Sixty-six percent of American consumers over the age of 15 say they made a purchase as a result of email marketing. For you, this means your email marketing efforts need to be optimized and finely tuned to elicit a positive response from your followers.

To fully optimize your email marketing, consider these essential elements:

  1. Optimal Subject Lines

    Nearly 30% of emails are opened because of the subject alone

  2. Fresh Subject Lines

    Don’t repeat subject lines, otherwise, your open rate drops with each message

  3. Compelling Message

    Clearly convey how your offer benefits your readers

  4. Personalized Messages

    Nearly half of email marketing messages are marked as spam because they are irrelevant

  5. Enticing Calls-to-Action

    Focus on one primary action you want your reader to make

  6. Responsive Messages

    Over 70% of mobile purchasing decisions are influenced by promotional email

  7. Responsive Messages: part 2

    This point is so important, it deserves two points. Your email template needs to be functional and easy-to-use on mobile devices.

I hope this has helped you understand how to create an optimized email marketing message. Whether you are trying to attract new website visitors, connect with your ideal customer, or close more sales, having an effective email marketing campaign in your arsenal is a must.

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