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Don’t Make My Product Launch Mistake

Twice I have made the same mistake. The third time, I am learning.  :)

In two different businesses, in two different places, in two different markets, I made the same mistake. That is, not talking about the project soon enough, loud enough, or often enough.

There is a balance between keeping a lid on a project, leaking just enough information at just the right time, and operating in stealth mode.

When you are working on your next project — whatever it may be — consider your realistic timeline for announcing it. If prospective customers don’t know you exist, they won’t know to buy.

Jeff Walker, Michael Hyatt, Seth Godin (here, too) LeadPages and Harvard Business Review have all discussed this delightfully.

Your product launch is perhaps the most important stage of your product’s life. Don’t miss out on opportunities!

About the Daily Marketing Minute

The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.

In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.

Thank you for sharing your precious time with me.


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