It is best to build your authority in a niche market or industry before expanding When you are aiming to get more clients, reach more readers, or build a community of fans, it is easy to assume that a broader reach is best. That’s simply… Read More »Growing Credibility in Your Niche
Since the early days of Snapchat, which made the format so popular, Stories have become a powerful way to engage audiences on social media. Today, over 500 million Instagram accounts use Stories every day. Now, you can publish Stories on your website — a place… Read More »Building Your Own Branded Social Media Platform
Your journey requires two known points Yesterday I spoke with a client who was facing uncertainty. Both professionally and personally, she is feeling unfulfilled. She said, “I am just feeling lost and I don’t know what I’m doing.” I think considering these last 12 months,… Read More »Your Internal GPS
Our need to be connected often shortcuts our ability to connect with those around us We live in an ever-connected society. The technology that was supposed to make our lives easier, actually makes it more frantic. Our need to be connected often shortcuts our ability… Read More »Time Invested is not Time Wasted
Leadership is Hard, Not Complex Challenges are opportunities in disguise. Lead from where you are. Educate. Nurture. Repeat. Dedication runs longer than 9-to-5. Keep going. Focus first on relationships. Sales will follow. Good leaders manage. Great leaders coach. People don’t care what you know until… Read More »8 Simple Leadership Values
The perfect summation of a leader The goal of every leader should be continued growth. Being a disciple means being both a follower and a learner. Our posture is always one of humility – knowing that we don’t know it all.
Product market fit is achieved when you have a product with a clear value proposition that resonates with paying customers Eloquently stated by Openview Partners: Before diving into PLG [product led growth], we need to back up for a minute and acknowledge the importance of… Read More »Product-market fit: A non-negotiable starting point
We can do better than the accepted standard In 2021, I plan to write without succumbing to the outrage ecosystem. And I plan to maintain with a level-headed perspective and a clear-eyed view of our collective future. –Om This is a great goal, but also… Read More »Besting the Outrage Ecosystem