Let’s talk… I call them “crunchy conversations.” They can be awkward. Or uncertain. Or direct. They’re certainly not comfortable. But they should never be avoided. In times of uncertainty, change, difficulty, or the fog, your team and partners crave direction and guidance. They look to… Read More »When It Gets Tough, Conversations For The Win
Admitting you don’t know is not admitting weakness As leaders, it can be difficult to admit when we don’t know something. Somewhere, it became truth that a leader must know everything about everything. What a fallacy. Still, there is a pressure that we as leaders… Read More »I Don’t Know
This is a force multiplier beyond your own confidence These are powerful words, especially when you consider ways to personalize the end: …to this team …to this company …to our success …to this family …to me In the context of leadership, these words supersede seniority,… Read More »You have no idea how important you are
I hope you find these mini-topics helpful, inspiring, and encouraging I was having difficulty settling on a topic for today’s newsletter. I had a number of small ideas that, individually, would not justify a post. I’ll list a few of them. I hope you find… Read More »A Few Topics to Consider
In the non-stop barrage of content, it can be difficult to know how to stand out. There is a ton of generic advice when it comes marketing yourself, a product, brand, or service – but generic advice leads to generic results. And your message is… Read More »Your Passion and Purpose Clarify Your Perspective
How you position yourself plays into how you make your client feel Think of the last pushy sales person you experienced. How did they make you feel? It probably ruined much of the buying process for you. If you’re like me, anxiety creeps in, you… Read More »A Vendor vs A Trusted Advisor
I’d rather have 10 dedicated contributors than 100 random followers Last week I talked about choosing between being a generalist or defining your professional niche. One of the forgotten benefits of choosing a niche is the increased efficiency of attracting the right clients. See, when… Read More »Attracting the right visitors
I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining a niche is a far better strategy than being a generalist. That said, once you are established, you can… Read More »Should I niche? Or be a generalist?