Many of your questions can be answered with one word How do I rank #1 in search engines like Google or Bing? How do I attract more website visitors? How do I convert more visitors to leads? How to I show up for more than… Read More »$10,000 of SEO Advice: Free
I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining a niche is a far better strategy than being a generalist. That said, once you are established, you can… Read More »Should I niche? Or be a generalist?
It is best to build your authority in a niche market or industry before expanding When you are aiming to get more clients, reach more readers, or build a community of fans, it is easy to assume that a broader reach is best. That’s simply… Read More »Growing Credibility in Your Niche
More, more, more! The danger of our content creation and consumption Content creation is more than a trending topic in the marketing world. It has become increasingly necessary to stand out and a way in which to measure the reach or success of a brand.… Read More »Content Overload
Since the early days of Snapchat, which made the format so popular, Stories have become a powerful way to engage audiences on social media. Today, over 500 million Instagram accounts use Stories every day. Now, you can publish Stories on your website — a place… Read More »Building Your Own Branded Social Media Platform
Your journey requires two known points Yesterday I spoke with a client who was facing uncertainty. Both professionally and personally, she is feeling unfulfilled. She said, “I am just feeling lost and I don’t know what I’m doing.” I think considering these last 12 months,… Read More »Your Internal GPS
Our need to be connected often shortcuts our ability to connect with those around us We live in an ever-connected society. The technology that was supposed to make our lives easier, actually makes it more frantic. Our need to be connected often shortcuts our ability… Read More »Time Invested is not Time Wasted
Leadership is Hard, Not Complex Challenges are opportunities in disguise. Lead from where you are. Educate. Nurture. Repeat. Dedication runs longer than 9-to-5. Keep going. Focus first on relationships. Sales will follow. Good leaders manage. Great leaders coach. People don’t care what you know until… Read More »8 Simple Leadership Values
The perfect summation of a leader The goal of every leader should be continued growth. Being a disciple means being both a follower and a learner. Our posture is always one of humility – knowing that we don’t know it all.