We have the opportunity to create memorable, shareable moments through our customer interactions. Sometimes called ‘transactional messages’, some customer interactions are often relegated to the bottom of the To Do list. Think reminder notices, policies, receipts, or the check out process. The internet has shrunk… Read More »Amazing Customer Interactions
Where are we building trust I recently purchased a license for some online software. It was really on a whim. After reading the reviews, one thing over-shadowed the actual software: the lessons. Over and over, the customers cited the creator’s email lessons as the best… Read More »Drip by drip
Let’s talk… I call them “crunchy conversations.” They can be awkward. Or uncertain. Or direct. They’re certainly not comfortable. But they should never be avoided. In times of uncertainty, change, difficulty, or the fog, your team and partners crave direction and guidance. They look to… Read More »When It Gets Tough, Conversations For The Win
Freedom comes at a cost, but so does a lack of freedom Today, we celebrate America’s 245th anniversary of freedom. One of the most incredible social experiments ever conducted continues to be a beacon of hope for many. Freedom comes at a cost, I think… Read More »Freedom
Admitting you don’t know is not admitting weakness As leaders, it can be difficult to admit when we don’t know something. Somewhere, it became truth that a leader must know everything about everything. What a fallacy. Still, there is a pressure that we as leaders… Read More »I Don’t Know
This is a force multiplier beyond your own confidence These are powerful words, especially when you consider ways to personalize the end: …to this team …to this company …to our success …to this family …to me In the context of leadership, these words supersede seniority,… Read More »You have no idea how important you are
I hope you find these mini-topics helpful, inspiring, and encouraging I was having difficulty settling on a topic for today’s newsletter. I had a number of small ideas that, individually, would not justify a post. I’ll list a few of them. I hope you find… Read More »A Few Topics to Consider
In the non-stop barrage of content, it can be difficult to know how to stand out. There is a ton of generic advice when it comes marketing yourself, a product, brand, or service – but generic advice leads to generic results. And your message is… Read More »Your Passion and Purpose Clarify Your Perspective
How you position yourself plays into how you make your client feel Think of the last pushy sales person you experienced. How did they make you feel? It probably ruined much of the buying process for you. If you’re like me, anxiety creeps in, you… Read More »A Vendor vs A Trusted Advisor
Many of your questions can be answered with one word How do I rank #1 in search engines like Google or Bing? How do I attract more website visitors? How do I convert more visitors to leads? How to I show up for more than… Read More »$10,000 of SEO Advice: Free