“How do I squeeze more business out of an existing customer?” “I am preparing an email blast to my list…” These two words: squeeze and blast are prohibited in my office. When talking about our customers, we should not use words that invoke some sort of adversarial separation between… Read More »These Two Words Are Prohibited In Sales & Marketing
Social media is a revolutionary method of communicating with fans, followers, prospective customers, and Strangers (those who you, likely, would not otherwise reach). Even more compelling is the ability to use social media to reach your competitor’s circle of influence and — quite frankly —… Read More »7 Simple Social Media Tips
Understanding customer personas, sometimes called ‘buyer personas‘ or ‘buyer personalities‘, is an important first step in the inbound marketing process. Knowing the overall personality of your customer, where they live, their age, their interests / hobbies / likes / dislikes, makes marketing to them much easier and… Read More »Understanding Customer Personas
There is a fundamental shift in sales today; and your competitor knows it. Old marketing methods are producing old results. It obviously isn’t working the way it used to. There is a gold rush for education as companies scramble to sell to a more knowledgeable… Read More »How Social Media is Changing the Sales Process
Last week, LinkedIn opened their Social Selling Index (SSI) to the public. I find scores like this fascinating, we have so much social noise out there, sometimes it is hard to know what is working and what’s not. It is nice to see the data to… Read More »Four Elements of Social Selling
Who are you? And who do you want to be? This is no ordinary existential crisis. This is a 21st century question we should all ask ourselves. Who do you want to be on social media? What is your brand? What do you want to… Read More »Professional vs Personal Social Media Profiles: How to Differentiate
Eight out of ten agency owners I speak with are making the same fatal mistake when pitching their services to prospects. That’s a full eighty-percent! Even more concerning is the misstep is so easily correctible. Once freelancers, consultants, and agencies realize how to fix this,… Read More »The Costly Misstep Agencies Make When Pitching A Prospect
Networking is not easy stuff. You’re constantly putting yourself out there in potentially uncomfortable situations, meeting strangers for coffee or amping up your small talk game at a conference or networking event. Then, you finally break through and meet that one connection who introduces you… Read More »The Biggest Mistake You Can Make When Networking
Social media is a relationship-based form of technology that has been adapted to market to people. Never before in the 150 years of marketing history have we seen such wide adaption of two-way marketing. When you think of TV, radio, newspaper, and billboards, they push… Read More »Social Media Marketing for Coffee Shops