Select Page
Transparency in Advertising

Transparency in Advertising

It is natural to want to put our best foot forward. When a prospective client sees you and your product, you want them to see the best possible you. But when we resort to tactics that obscure truth or manipulate the belief of the customer, we actually do more damage...
What Are You Looking For

What Are You Looking For

“We have so many options – almost 4,000 products,” she started as she sat down with the owner of the cafe. “We have guacamole, sliced meats, cheese, fresh fruits and vegetables – our broccoli is amazing. We have soup … stuff like...
Must Be Present To Win

Must Be Present To Win

To be relevant in today’s economy, you have to be where your customers expect you to be. No longer is it enough to “be” on social media, to have an ecommerce store, or have a blog … You must have the means in place for your customer to meet you...
Selling on Social Media Workshop – Today

Selling on Social Media Workshop – Today

Have you ever struggled to generate new sales leads using social media? Or maybe you feel like social is a massive time suck that takes you away from running your business? In today’s free, online-based workshop, I will be covering how to combat these feelings...
30 Marketing Ideas for the Modern Marketer

30 Marketing Ideas for the Modern Marketer

Sometimes it is hard to keep the creative juices flowing. With all the tasks vying for our attention, plus fighting social sharing overload, it is difficult to maintain “freshness” in our marketing. Here are 30 ideas that you can use in your next marketing...

7 Simple Social Media Tips

Social media is a revolutionary method of communicating with fans, followers, prospective customers, and Strangers (those who you, likely, would not otherwise reach). Even more compelling is the ability to use social media to reach your competitor’s circle of...
Understanding Customer Personas

Understanding Customer Personas

Understanding customer personas, sometimes called ‘buyer personas‘ or ‘buyer personalities‘, is an important first step in the inbound marketing process. Knowing the overall personality of your customer, where they live, their age, their...
How Social Media is Changing the Sales Process

How Social Media is Changing the Sales Process

There is a fundamental shift in sales today; and your competitor knows it. Old marketing methods are producing old results. It obviously isn’t working the way it used to. There is a gold rush for education as companies scramble to sell to a more knowledgeable buyer....

Four Elements of Social Selling

Last week, LinkedIn opened their Social Selling Index (SSI) to the public. I find scores like this fascinating, we have so much social noise out there, sometimes it is hard to know what is working and what’s not. It is nice to see the data to prove (or disprove)...

5 Free Ways to Promote Your Podcast

You’ve submitted your podcast to iTunes and thousands of listeners come pouring in, right? Does the whole “If you build it, they will come” saying apply to podcasts? If only it were that easy. In some ways, making content for your podcast is easier than promoting it....
Asking a random person…

Asking a random person…

…for a shoutout/follow/like/RT on any social platform is like walking up to a stranger on the sidewalk and asking them to tell all of their friends how amazing you are. Just don’t. First, build a relationship by adding value to them. — About the...

9 Quick Ways To Segment Your Customer List

One size does not fit all. Customer segmentation is an incredibly powerful way to nurture your existing list. Segmenting your customer base is like classifying each customer in a bucket with other similar customers as a way to tailor your marketing message to each...

We Hate Interruptive Marketing

It is hard not to hate someone who constantly interrupts you with irrelevant messages; one who assumes they deserve your undivided attention at all times. It is easy, however, to love someone who always says the right thing, the right way, at the right time, in the...

Measure, Adapt, Repeat

Pop Quiz: do you know how effective your marketing is? With access to tools that provide granular statistics, no marketing department should ever wonder the reach, impact, and influence of their efforts. A few key points to measure: How many visitors are coming to...

Better Ways of Connecting with Customers

“One way or the other, we’re in the ideas business.” – Peter Coughter, author of The Art of the Pitch As a brand, you must continually find better ways of connecting with customers: Tell stories and make it personal Defy conventional and create an exceptional...

Hello, My Name Is…

To introduce yourself to an individual of perceived power, work to quickly show interest in his wellbeing. The first step is to show you care. Don’t sell yourself, give of yourself. — About the Daily Marketing Minute The Daily Marketing Minute is my...

S is for Social Listening

Interruptive sales strategies suck. No one wants to get your generic, unsolicited email or phone call. You don’t need to wish for a way to gauge interest in your product or service. Social media was made for listening. It offers a gold mine for sales people to...
How To Reach Twitter Users Who Need You

How To Reach Twitter Users Who Need You

Twitter is a great prospecting tool, but how do you use it to connect with new customers without coming off as spammy? According to a late-2013 study, 67% of customers were more likely to purchase from a brand they followed on Twitter. But what about connecting with...
[wpforms id="30868" title="false" description="false"]
[wpforms id="29135"]