Recently, there has been a lot of focus on privacy in the tech world. Rightfully so. Big tech companies like Amazon, Google, Facebook, et al have long obliterated users’ privacy for their own benefit. For their part, Apple has announced some pretty significant changes to… Read More »Don’t Let Big Tech Privacy Changes Discourage You
Product market fit is achieved when you have a product with a clear value proposition that resonates with paying customers Eloquently stated by Openview Partners: Before diving into PLG [product led growth], we need to back up for a minute and acknowledge the importance of having… Read More »Product-market fit: A non-negotiable starting point
Many marketers, myself included to some degree, have preached the importance of being authentic in your marketing. I was recently asked about this and realized that “your authentic self” has different meanings to different people.