Marketing

Product market fit is achieved when you have a product with a clear value proposition that resonates with paying customers Eloquently stated by Openview Partners: Before diving into PLG [product led growth], we need to back up for a minute and acknowledge the importance of having… Read More »Product-market fit: A non-negotiable starting point

Many marketers, myself included to some degree, have preached the importance of being authentic in your marketing. I was recently asked about this and realized that “your authentic self” has different meanings to different people.