Yesterday, Facebook rolled out a “paid online event” feature. They bill it as a way for small businesses or solopreneurs to easily generate revenue on their events in an all-in-one place. I implore you, don’t give Facebook more of your data. Use literally any other… Read More »Cautionary Advice about Facebook’s Paid Online Event feature
Like I previously mentioned, question and answer sites can be an overlooked marketing tool. If you haven’t considered using them, I highly recommend you explore it as a new marketing avenue. I’ve used sites like Quora, Clarity, and many others for years – and have… Read More »Considerations for Using Question & Answer Sites to Grow Your Business
One of my favorite forums for providing expert advice is on question and answer sites. I’ve contributed thousands of answers which have been read by nearly one million entrepreneurs. I’ve recommended this same approach to clients I coach because Q&A sites offer such a unique… Read More »How Contributing to Question & Answer Sites Boosts Your Marketing Efforts
Like most business owners, restaurants want to drive as much traffic to their storefront as possible. And with the ease people can find information online, it is reasonable to want a strong web presence in the form of a website. However, contrary to what I… Read More »What is the best way to promote and increase traffic to a restaurant website? [Q&A]
It’s not every day a simple settings change makes the news the way this has. I’ve seen headlines ranging from pure excitement and celebration to the relief that accompanies removing a rock from your shoe. Perhaps it’s time to reconsider how past decisions impact the… Read More »Netflix Finally Allows Users to Disable Autoplay in Previews
This question came to me on a popular Q&A site. I thought it may also be helpful to many of you questioning how you may generate a profit from your product or service, so I am resharing it here with some additional content. First off,… Read More »How do SaaS Startups Make Money?
As I mentioned in my “A Look Ahead” post, I was inspired by the pricing model of The Mad Optimist, a startup soap and body care company based in Bloomington, Illinois. Their “Choose Your Price” model is an interesting way of balancing the needs of… Read More »Pay What You Want Marketing Consulting
If you are a specialist, expert, leader, or consultant who has the ability to set their own rates, you may struggle with how to price your services. As if that isn’t difficult enough, what about when it’s time to raise your prices? How do you… Read More »On Raising Your Price
Direct-to-Consumer marketplaces are eating up established industries at an unprecedented rate. Savvy entrepreneurs and using today’s technology to solve painpoints in nearly every corner of the market. From movie tickets and ride-services to moving companies and food delivery, consumers have more freedom and choice than… Read More »Instead of Complaining About Competition, Actually Compete