Social Media Engagement Is a Low Form of Influence
Rather than measuring vanity metrics like Likes, Retweets, or Comments, measure what matters: real people eagerly buying and sharing your product.
Marketing Strategy
More Isn’t Always Better: Why a Product Line Simplification Might be What Your New Business Needs
Simplify your product offering. By “owning” a niche you can establish yourself as a true subject matter expert and give your customer clarity, not confusion.
Are You Marketing to a Prospect or a Person
When drafting our marketing strategy, it is easy to think of the recipient as a prospect or customer. But we forget they are a human. Are you marketing to a prospect or a person?
Shopify or Squarespace: which is better for ecommerce?
Shopify and Squarespace are two of the most popular ecommerce platforms available. They both have their pros and cons, but which one is the best for your e-commerce business?
Survival Problems vs. Growth Problems
What got you here won’t get you there. Let’s examine Survival Problems vs. Growth Problems.
How One of My Favorite Startups Nailed Their Product Hunt Launch
A Product Hunt launch can catapult a product into popularity within the tech community. One of my favorite startups launched this week, here’s how it went This week, one of my favorite startups launched on Product Hunt – a community where entrepreneurs discover new mobile… Read More »How One of My Favorite Startups Nailed Their Product Hunt Launch
You’re a Media Company Now
The best marketers are storytellers. They sell the emotion, not the product It doesn’t matter whether you sell houses, cupcakes, yoga sessions, or treadmills, you are a media company. Or, at least should be thinking you are. Let’s look at today’s consumers… They care about… Read More »You’re a Media Company Now
The Winning Strategy: How your coaching business can benefit from a Burger Chain
All companies want to do well; but companies that truly succeed, well they have leaders with long-term vision and a plan to get to the top and stay there. Anyone can have a good business idea, but no matter how brilliant it is, if they… Read More »The Winning Strategy: How your coaching business can benefit from a Burger Chain
As a Coach, Should I Go Niche or Be A Generalist?
I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining a niche is a far better strategy than being a generalist. That said, once you are established,… Read More »As a Coach, Should I Go Niche or Be A Generalist?
9 Important Social Media Marketing Questions Small Business Owners Must Know
There are a lot of positives to social media marketing. There is also a lot to consider depending on your business needs and how social media marketing will work for you.