Survival Problems vs. Growth Problems
What got you here won’t get you there. Let’s examine Survival Problems vs. Growth Problems.
Marketing Strategy
How One of My Favorite Startups Nailed Their Product Hunt Launch
A Product Hunt launch can catapult a product into popularity within the tech community. One of my favorite startups launched this week, here’s how it went This week, one of my favorite startups launched on Product Hunt – a community where entrepreneurs discover new mobile… Read More »How One of My Favorite Startups Nailed Their Product Hunt Launch
You’re a Media Company Now
The best marketers are storytellers. They sell the emotion, not the product It doesn’t matter whether you sell houses, cupcakes, yoga sessions, or treadmills, you are a media company. Or, at least should be thinking you are. Let’s look at today’s consumers… They care about… Read More »You’re a Media Company Now
The Winning Strategy: How your coaching business can benefit from a Burger Chain
All companies want to do well; but companies that truly succeed, well they have leaders with long-term vision and a plan to get to the top and stay there. Anyone can have a good business idea, but no matter how brilliant it is, if they… Read More »The Winning Strategy: How your coaching business can benefit from a Burger Chain
As a Coach, Should I Go Niche or Be A Generalist?
I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining a niche is a far better strategy than being a generalist. That said, once you are established,… Read More »As a Coach, Should I Go Niche or Be A Generalist?
Social Media Marketing Questions Plaguing Small Business Owners (Including some tough ones)
Social media marketing can seem intimidating, especially when you see how others are doing it. But, trust me, you don’t need to be an expert to succeed on social. I’ve been using various social media platforms for years to help clients grow their businesses. I… Read More »Social Media Marketing Questions Plaguing Small Business Owners (Including some tough ones)
Comments are dying
We’re shifting away from social on social media Recently, a number of websites I followed either removed their comments section or announced their intent to do so. Frequently noted as the reason for removal included a lack of engagement, a lack of civility, a change… Read More »Comments are dying
Cautionary Advice about Facebook’s Paid Online Event feature
Yesterday, Facebook rolled out a “paid online event” feature. They bill it as a way for small businesses or solopreneurs to easily generate revenue on their events in an all-in-one place. I implore you, don’t give Facebook more of your data. Use literally any other… Read More »Cautionary Advice about Facebook’s Paid Online Event feature
Considerations for Using Question & Answer Sites to Grow Your Business
Like I previously mentioned, question and answer sites can be an overlooked marketing tool. If you haven’t considered using them, I highly recommend you explore it as a new marketing avenue. I’ve used sites like Quora, Clarity, and many others for years – and have… Read More »Considerations for Using Question & Answer Sites to Grow Your Business
How Contributing to Question & Answer Sites Boosts Your Marketing Efforts
One of my favorite forums for providing expert advice is on question and answer sites. I’ve contributed thousands of answers which have been read by nearly one million entrepreneurs. I’ve recommended this same approach to clients I coach because Q&A sites offer such a unique… Read More »How Contributing to Question & Answer Sites Boosts Your Marketing Efforts