All companies want to do well; but companies that truly succeed, well they have leaders with long-term vision and a plan to get to the top and stay there. Anyone can have a good business idea, but no matter how brilliant it is, if they… Read More »The Winning Strategy: How your coaching business can benefit from a Burger Chain
I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining a niche is a far better strategy than being a generalist. That said, once you are established,… Read More »As a Coach, Should I Go Niche or Be A Generalist?
Social media marketing can seem intimidating, especially when you see how others are doing it. But, trust me, you don’t need to be an expert to succeed on social. I’ve been using various social media platforms for years to help clients grow their businesses. I… Read More »Social Media Marketing Questions Plaguing Small Business Owners (Including some tough ones)
We’re shifting away from social on social media Recently, a number of websites I followed either removed their comments section or announced their intent to do so. Frequently noted as the reason for removal included a lack of engagement, a lack of civility, a change… Read More »Comments are dying
Yesterday, Facebook rolled out a “paid online event” feature. They bill it as a way for small businesses or solopreneurs to easily generate revenue on their events in an all-in-one place. I implore you, don’t give Facebook more of your data. Use literally any other… Read More »Cautionary Advice about Facebook’s Paid Online Event feature
Like I previously mentioned, question and answer sites can be an overlooked marketing tool. If you haven’t considered using them, I highly recommend you explore it as a new marketing avenue. I’ve used sites like Quora, Clarity, and many others for years – and have… Read More »Considerations for Using Question & Answer Sites to Grow Your Business
One of my favorite forums for providing expert advice is on question and answer sites. I’ve contributed thousands of answers which have been read by nearly one million entrepreneurs. I’ve recommended this same approach to clients I coach because Q&A sites offer such a unique… Read More »How Contributing to Question & Answer Sites Boosts Your Marketing Efforts
Like most business owners, restaurants want to drive as much traffic to their storefront as possible. And with the ease people can find information online, it is reasonable to want a strong web presence in the form of a website. However, contrary to what I… Read More »What is the best way to promote and increase traffic to a restaurant website? [Q&A]
It’s not every day a simple settings change makes the news the way this has. I’ve seen headlines ranging from pure excitement and celebration to the relief that accompanies removing a rock from your shoe. Perhaps it’s time to reconsider how past decisions impact the… Read More »Netflix Finally Allows Users to Disable Autoplay in Previews
This question came to me on a popular Q&A site. I thought it may also be helpful to many of you questioning how you may generate a profit from your product or service, so I am resharing it here with some additional content. First off,… Read More »How do SaaS Startups Make Money?