by Shaun Nestor | Mar 29, 2018 | Marketing Strategy
I’ve resisted the urge to write about the Facebook privacy meltdown and ensuing faux-panic. In truth, I believe most of the controversy is entirely overblown and extreme examples are being made. But they are being made, nonetheless. And Facebook isn’t...
by Shaun Nestor | Mar 28, 2018 | Marketing Strategy
Throughout history, we’ve used branding to mark everything from bread to livestock. Bakers would cut unique marks in their bread dough as a way to signal trust to their consumers. Ranchers used iron to sear their brand and track commingling cattle. Today, we...
by Shaun Nestor | Mar 26, 2018 | Marketing Strategy
Many of the expert entrepreneurs I talk to are passionately consumed with the details. The little things that go into making a beautiful website – perhaps choosing from 1000s of font and color combinations. Or obsessing over a competitor’s website. Or...
by Shaun Nestor | Mar 10, 2018 | Marketing Strategy
“Every day we’d be having meetings saying, ‘What was Facebook’s algorithm change today, and what can we do?’ It was always an issue,” said Jessica Rotkiewicz, who worked as a news and branded content producer at LittleThings until she was laid off last April. “At the...
by Shaun Nestor | Mar 6, 2018 | Marketing Strategy
Lately I’ve seen a lot of “How To” posts from industry “experts” intentionally misleading readers. The series of posts that sparked this one is a recent trend advertising that they have the steps for readers to gain verification on...
by Shaun Nestor | Mar 5, 2018 | Marketing Strategy
DISCLAIMER: This post contains political topics. I am not going to debate the merits of the topics themselves; this post talks of a brand’s response to an issue. You can replace guns with any topic you wish and the argument stands. Thursday, the outdoors equipment...
by Shaun Nestor | Feb 27, 2018 | Marketing Strategy
Last week, I met with two different entrepreneurs, in two very different industries. Yet they had the same problem. Internal complexity masking as capability. Any consulting session with me generally starts with a discussion about where you are, and where you want to...
by Shaun Nestor | Feb 22, 2018 | Marketing Strategy
Without a doubt, the barrier to worldwide commerce has been lowered – if not destroyed – by the internet. Data from Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly...
by Shaun Nestor | Feb 20, 2018 | Marketing Strategy
It doesn’t matter whether you sell houses, cupcakes, yoga sessions, or treadmills, you are a media company. Or, at least should be thinking you are. Let’s look at today’s consumers. Today’s consumers care about the origins of the products they...
by Shaun Nestor | Feb 15, 2018 | Marketing Strategy
Google recently announced some changes to their popular email platform, Gmail. Without getting into all the technical aspects of what “AMP” means (it is an acronym for Accelerated Mobile Pages – which means webpages load lightning fast on mobile...
by Shaun Nestor | Feb 14, 2018 | Marketing Strategy
I have long thought the made up holiday of Valentine’s Day is eye-roll worthy. A capitalistic approach to drive greeting card sales, flowers, chocolates, and jewelry. A single day with such focus highlights broken relationships, places undue pressure on one...
by Shaun Nestor | Feb 13, 2018 | Marketing Strategy
The savvy business leader is looking at tomorrow and beyond. She is aware of the challenges today, but focused on the challenges of what is coming up. She is looking at the horizon, around the corner, seeing the unseen. I see many entrepreneurs fail to invest in their...
by Shaun Nestor | Feb 1, 2018 | Marketing Strategy
In the world of ecommerce, shovels and gloves have little in common. One is categorized in Tools while one is categorized in Fashion. When it comes to digging a hole, both can help do the job, but one is far more efficient than the other. When it comes to protecting...
by Shaun Nestor | Jan 31, 2018 | Marketing Strategy
Directions to New York City vary greatly depending on where you’re coming from. Not only will your route vary, but so will your mode of transportation. Without knowing the starting point, is hard to give a clear explanation of how to get to your destination. The same...
by Shaun Nestor | Jan 10, 2018 | Marketing Strategy
Last year, the goal of my agency was to speak with 100 entrepreneurs and business owners. The industries ranged from health and fitness to specialty foods; real estate to solid waste; and wedding planning to personalized calligraphy. And two food trucks! More than 500...
by Shaun Nestor | Aug 1, 2015 | Marketing Strategy
Whether you care to accept it or not, social media is here to stay. It is becoming a powerful marketing tool for businesses all over the world to connect with their customers. The questions is no longer, “should we be doing social media?” It is now,...
by Shaun Nestor | Aug 1, 2015 | Marketing Strategy
NOTE: This is written to the forward thinking marketer who has overcome the first hurdle of getting stuff done: the excuse. “It didn’t work.” “We tried that already.” “Our previous web guy / consultant / designer / gardener didn’t understand us.” Congratulations,...
