by Shaun Nestor | Nov 27, 2022 | Marketing Strategy
Rather than measuring vanity metrics like Likes, Retweets, or Comments, measure what matters: real people eagerly buying and sharing your product. Many entrepreneurs, especially when they are first starting, hyperfocus on social media engagement. When comparing... 
by Shaun Nestor | Nov 13, 2022 | Marketing Strategy
Don’t confuse your customers with so many choices Apple’s product line is a mess. Consider the iPad. There are 36 options across 25 price points. Ranging from $329 to $2399, somehow, customers are expected to magically know what they want. Apple Basic Guy... 
by Shaun Nestor | Sep 25, 2022 | Marketing Strategy
When we design any marketing campaign, it is easy to dehumanize the other party. Consider the person to whom you are marketing. Better yet, consider the person you are marketing for. Don’t fall into the trap of marketing to prospects; intentionally personalize your... 
by Shaun Nestor | Jul 23, 2022 | Marketing Strategy
Shopify and Squarespace are two of the most popular ecommerce platforms available. They both have their pros and cons, but which one is the best for your e-commerce business? Shopify is a comprehensive platform that offers everything from hosting to design templates... 
by Shaun Nestor | May 1, 2022 | Marketing Strategy
What got you here, won’t get you there As our business matures, it moves through new stages. The concerns in the early days are not the same as the concerns of Year 1 or Year 2. Opening Store 1 versus Store 10 requires a very different strategy. In the... 
by Shaun Nestor | Apr 6, 2022 | Marketing Strategy
A Product Hunt launch can catapult a product into popularity within the tech community. One of my favorite startups launched this week, here’s how it went This week, one of my favorite startups launched on Product Hunt – a community where entrepreneurs...