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How Much Time Does It Take to Find a Solution

When your ideal customer has a problem, how long does it take for her to find a solution? Does she know whether you offer such a solution? Does she go to Google? A phonebook? A friend? Regardless of the needs of your prospect, you should work diligently to...

Battles Make You Better

In business, the battles are many. You will be tempted. You will be tested. Finances. Plans. Products. People. Partnerships. They will all create friction. The beauty, though, is the strength of the plan that emerges at the end. Don’t fight the friction. —...

We Use Only The Worst Quality Ingredients

These words have never been used in any marketing campaign promoting goods. Who would use the worst? In a world where your competition uses “the best quality ingredients” and offers the “best customer service” or provides the “best...

Your One Thing

Steve Jobs famously concluded Apple release events with “One more thing.” Where the tech giant would often introduce a revolutionary product that upended the existing market (the iPod was a “one more thing”) Rather than attempt to duplicate...

The Value of Values

The topic of core values, mission statements, purpose statements, etc has been beaten to death; and I am sure your organization has some semblance of these tucked away somewhere. More important to the actual values, however, is the alignment to those statements....

A Love Note to Entrepreneurs

This is a slight deviation from my normal column about content marketing, but I am even more passionate about helping entrepreneurs and could not resist sharing this fantastic piece from thestoryoftelling.com A Love Note to Entrepreneurs Don’t wait for...
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