The world of digital marketing and online marketing is so fast-paced that it can be scary to put yourself out there. You don’t want to try something new and fail. You don’t want to make a mistake that could cost you your reputation or brand.… Read More »Hindsight Being 20/20: What Digital Influencers Wish They knew
I’m a proponent of paid newsletters. Providers like Substack, Ghost, and Revue allow content creators to monetize their niche following. I am still growing my own, but I love the concept and execution of these platforms. Benefits of Paid Newsletters Rewards content creators directly Builds… Read More »Twitter Enters the Paid Newsletter Game
I think community building is going to be the next “thing” in marketing. Regardless of your industry, having a “safe space” for your fans, prospective customers, existing customers, and employees to congregate is going to be a unique differentiator. Think of it as a moat… Read More »Your Brand Community
Like most business owners, restaurants want to drive as much traffic to their storefront as possible. And with the ease people can find information online, it is reasonable to want a strong web presence in the form of a website. However, contrary to what I… Read More »What is the best way to promote and increase traffic to a restaurant website? [Q&A]
This question came to me on a popular Q&A site. I thought it may also be helpful to many of you questioning how you may generate a profit from your product or service, so I am resharing it here with some additional content. First off,… Read More »How do SaaS Startups Make Money?
As I mentioned in my “A Look Ahead” post, I was inspired by the pricing model of The Mad Optimist, a startup soap and body care company based in Bloomington, Illinois. Their “Choose Your Price” model is an interesting way of balancing the needs of… Read More »Pay What You Want Marketing Consulting
Although I have been terrible at keeping to my blogging schedule (the cobbler’s children have no shoes), when I write, it is sparked by something I’ve observed, heard from a business owner, or a common struggle. My goal is to help entrepreneurs reach their own… Read More »A Look Back: This Year’s Top Blog Posts
The trend in today’s media is short, snappy, bite-sized bits of information. I think it started with the 140-character Tweets by then, Twttr. Vine (eventually bought and killed by Twitter) raised (or lowerd…?) the bar with looping videos capped at 6 seconds; TikTok limits videos… Read More »Thin and Forgetful or Real and Memorable