At first glance, UTM parameters might seem like a confusing mess, but they’re actually a lot simpler than you think. In this post, we’ll explain what UTM parameters (sometimes referred to as UTM Tags or UTM Codes) are and how you can use them to… Read More »What are UTM Parameters? And how to use them to track your marketing efforts
Writing is important for any business. In the world of online branding and presentation, strong copy is the backbone of your company blog, website, and social media posts. But while some people are born with a knack for writing, others struggle with it. Becoming a… Read More »5 Strategies to Becoming a Better Writer
Thank you to everyone who has responded, shared their stories and struggles, and taken control of their content strategy. I believe content is more than just a marketing gimmick, it is a way to share your knowledge, to impact your customers, to solve problems. For… Read More »The Best Content is Consistent
Content, Content, Content! But what do you publish? Without a doubt, experts and service providers understand the importance of creating and publishing content. When we share our knowledge and expertise, we attract an audience of prospective clients and build brand awareness. But what do we share? All this talk of… Read More »What Should I Write About?
It is best to build your authority in a niche market or industry before expanding When you are aiming to get more clients, reach more readers, or build a community of fans, it is easy to assume that a broader reach is best. That’s simply… Read More »Growing Credibility in Your Niche
This is the model for experts / influencers / coaches / consultants / teachers I’m a proponent of paid newsletters. Providers like Substack, Ghost, and Revue allow content creators to monetize their niche following. I am still growing my own, but I love the concept and execution of… Read More »Twitter Enters the Paid Newsletter Game
Success in the world of online marketing is driven by hundreds of factors. But, if we boil them down, getting more people to your website is really about two things: Original, Consistent, High-Quality Content Links I’ve talked a lot about generating new content (here, here, here, here, and… Read More »How to Attract More Backlinks To Your Website