by Shaun Nestor | Dec 31, 2021 | Content Marketing
At first glance, UTM parameters might seem like a confusing mess, but they’re actually a lot simpler than you think. In this post, we’ll explain what UTM parameters (sometimes referred to as UTM Tags or UTM Codes) are and how you can use them to track your marketing... 
by Shaun Nestor | Nov 23, 2021 | Content Marketing
Writing is important for any business. In the world of online branding and presentation, strong copy is the backbone of your company blog, website, and social media posts. But while some people are born with a knack for writing, others struggle with it. Becoming a... 
by Shaun Nestor | May 10, 2021 | Content Marketing
Thank you to everyone who has responded, shared their stories and struggles, and taken control of their content strategy. I believe content is more than just a marketing gimmick, it is a way to share your knowledge, to impact your customers, to solve problems. For... 
by Shaun Nestor | May 2, 2021 | Content Marketing
Content, Content, Content! But what do you publish? Without a doubt, experts and service providers understand the importance of creating and publishing content. When we share our knowledge and expertise, we attract an audience of prospective clients and build brand... 
by Shaun Nestor | Apr 11, 2021 | Content Marketing
It is best to build your authority in a niche market or industry before expanding When you are aiming to get more clients, reach more readers, or build a community of fans, it is easy to assume that a broader reach is best. That’s simply not true. If you want to build... 
by Shaun Nestor | Apr 4, 2021 | Content Marketing
More, more, more! The danger of our content creation and consumption Content creation is more than a trending topic in the marketing world. It has become increasingly necessary to stand out and a way in which to measure the reach or success of a brand. Not only is...