Boost Your Content Creation Game with These Must-Have Tools
Here is my current collection of recommended tools for content creators, including social media management, writing assistance, and content organization.
Content & Inbound Marketing
Common Digital Marketing Strategy Pitfalls (And How to Avoid Them)
Developing a digital marketing strategy is the key to success in today’s competitive online environment. Let’s talk about how you can create your own.
What Is Evergreen Content?
What is Evergreen Content? It is a type of content that remains relevant and useful long after it’s been published. It’s the kind of content that you can continue to come back to again and again within your marketing strategy.
How To Use Content Marketing to Attract Your Ideal Customer
In the era of digital saturation, you may question how to use content marketing to attract your ideal customer. Let’s explore some benefits and strategies.
Robots vs Humans: How to Stand Out in the Future of Content Marketing
Computers – AI – will soon overwhelm human writers in terms of the volume of content produced. How can humans connect with their audience in the future of content marketing? Mark Schaefer recently posted his 10 Ideas About the Future of Content Marketing – the… Read More »Robots vs Humans: How to Stand Out in the Future of Content Marketing
Blogging For Your Business
The benefits of blogging for your business can be measured in many ways: from an increased bottom line to better-qualified clients and top-of-mind awareness to industrial authority. I cannot overstate how much a business can benefit by sharing knowledge in the form of a blog… Read More »Blogging For Your Business
Building Your Own Branded Social Media Platform
Since the early days of Snapchat, which made the format so popular, Stories have become a powerful way to engage audiences on social media. Today, over 500 million Instagram accounts use Stories every day. Now, you can publish Stories on your website — a place… Read More »Building Your Own Branded Social Media Platform
Your Brand Community
I think community building is going to be the next “thing” in marketing. Regardless of your industry, having a “safe space” for your fans, prospective customers, existing customers, and employees to congregate is going to be a unique differentiator. Think of it as a moat… Read More »Your Brand Community
About Blogging for Digital Marketing Agencies
I was asked, “Why do you think it is really worth it the write a blog in a digital marketing agency” Others have addressed some of the reasons blogging for business is good, overall. Specific to a digital marketing agency, I think it serves a… Read More »About Blogging for Digital Marketing Agencies
How to Become a Freelancer with No Experience
I’ve heard many times that as soon as you start getting paid for you work, you’ve officially “made it.” That once you have your first client, everything will fall into place and get easier. While both those statements are true, they don’t do anything to… Read More »How to Become a Freelancer with No Experience