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The Social Media Echo Chamber

The Social Media Echo Chamber

What many users of social media do not realize is they are the product being sold. More specifically, access to them (the users) is what is being sold. Advertisers will spend mounds of money for access to specific people. The more specific, the more money those...
Honing Your Brand Voice

Honing Your Brand Voice

It may seem funny to think of your brand having a “voice.” But the language- the words, terms, phrases- you use in professional communication says a lot about your brand. Those intentional choices provide a consistent feel for your customers. Does your doula...
What is Engagement Bait

What is Engagement Bait

Recently Facebook announced their improved efforts to reduce the spread of “engagement bait” — the act of using reactions, comments, and shares to trick algorithms into showing content more frequently and to a broader audience. This has some marketers concerned....
What Is Content Strategy?

What Is Content Strategy?

You write two blog posts a week, you send out a couple tweets. Your content strategy is good to go, right? Unfortunately, too many marketers confuse blogging with content strategy. While blogging is an important part, it is just one of many tactics that revolve around...
7 Life Hacks for Freelancers

7 Life Hacks for Freelancers

How many times have you inadvertently allowed technology to hurt your productivity, rather than help it? Do you subconsciously check social media every hour? Are you addicted to Google Calendar and find yourself scheduling back-to-back meetings for weeks on end? Do...
5 Myths About Content Marketing

5 Myths About Content Marketing

Content marketing is everywhere. Eighty-eight percent of B2B marketers use content marketing and it was the most important digital trend in 2015. However, there are still a lot of questions left unanswered. How often should you be blogging? Should you be producing...
Inbound Vs Outbound Marketing

Inbound Vs Outbound Marketing

This article was originally published in 2012. Amazingly, it is still accurate. Today’s consumer is bombarded with upwards of 3,000 advertising interruptions each day. Marketing and advertising budgets are being stretched and sales people are working harder. All this...
A Preview of Tomorrow’s Event

A Preview of Tomorrow’s Event

Tomorrow I am hosting a free digital marketing question and answer session. This is for business owners, leaders, and entrepreneurs who are ready to take their business to the next level – but feel stuck. The questions from attendees are already pouring in, and...
What Is Content Marketing?

What Is Content Marketing?

Big data, native advertising, vlogging, content marketing. With new buzzwords cropping up every week, how do you know which new marketing strategy is actually worth pursuing? And which ones will just fizzle out and die, à la MySpace? While you don’t have to...
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