Have you ever received a message from a business associate, brand, or vendor that started with, “It’s been a while, but …” where they then launch into a pitch of their new product or service offering? How does that make you feel? The, “It’s been… Read More »It’s been a while … But
Are you a vendor or a trusted advisor? How you position yourself dramatically influences how your customer feels throughout the engagement.
Addressing the myth of first-mover advantage In business, there is an oft-cited first-mover advantage. It’s the idea that the first company or product to market is most likely to succeed. This isn’t always the case. In fact, three years before Jeff Bezos launched Amazon.com, Book Stacks… Read More »Customers reward companies that solve their problems
I’d rather have 10 dedicated contributors than 100 random followers Last week I talked about choosing between being a generalist or defining your professional niche. One of the forgotten benefits of choosing a niche is the increased efficiency of attracting the right clients. See, when you… Read More »Attracting the Right Visitors
To be recognized as an expert in your industry, should you choose a niche? Or position as a generalist? I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining… Read More »Should I niche? Or be a generalist?
Do you have a plan to handle client change requests? If not, here are some suggestions so your project is not thrown off the rails.
QUICK NOTE: This post is about professionals being asked out to coffee (or lunch) as a way for folks to get free advice. It has generated a ton of visitors who, I am guessing, are looking for dating advice if a guy asks you out… Read More »How to Respond When Someone Asks You for Coffee [Template]