It’s Not For You
Intentionality and – in some cases, exclusivity – in your product positioning is key to a successful sales strategy. Because not everyone is your customer.
Coaching, Consulting, and Expertise
4 Ways to Become a True Thought Leader
A true thought leader brings a human element to the conversation, provides a unique perspective, breaks down barriers, and exposes underlying themes.
How to Overcome Just About Everything
Don’t get trapped in the insecurity loop, instead, focus on the audience. They matter.
How to Charge for the First “Meet the Team” Meeting
Here are three things to keep in mind when deciding to charge for the first meet the team meeting.
Credit Undue
With the explosion of social media, we’ve all seen a proliferation of lovely, high-quality photos. Beautiful remote locations, stunning product photos, perfectly framed food dishes – everything looks better, sharper, and professional. At the same time, the products we use everyday have effected our behavior.… Read More »Credit Undue
Should I Niche or Not?
We often overvalue the possibility of attracting a customer by chance and underestimate the power of proficiency.
Overcoming Imposter Syndrome
When we try something new – especially when that something is public – the loud, internal critic highlights the cracks, flaws, and mistakes. The internal critic triggers self-doubt, false narratives, and – occasionally – paralyzing fear. The fear of being “found out” as a fraud;… Read More »Overcoming Imposter Syndrome
You’re Unique … just like everybody else
How to define your unique positioning statement In a world full of “me too!” and cheap knock-offs, it can be difficult to differentiate ourselves from the competition. A quick search on Amazon for anything from heated blankets to phone chargers returns hundreds, if not thousands… Read More »You’re Unique … just like everybody else