by Shaun Nestor | Nov 6, 2022 | Coaching, Consulting, and Expertise
Small bets early in your project force you to do what is important first: prove your thesis, talk to customers, and get paid for your work upfront Ask a first-time entrepreneur what is important pre-launch and they will probably say something like: Website and... 
by Shaun Nestor | Aug 28, 2022 | Coaching, Consulting, and Expertise
“Everyone is our customer.” Unless you’re selling oxygen, not everyone needs your product. The desire to be everything to everyone is lofty but ultimately unrealistic. The truth is that not everyone is your client. In fact, a very small subset of ‘everyone‘ is... 
by Shaun Nestor | Aug 7, 2022 | Coaching, Consulting, and Expertise
Perhaps with the rise of “influencers”, the idea of “thought leaders” has been slightly overshadowed. But every day I meet people who have a compelling message to share and lack either the ability or platform from which to share it. This week,... 
by Shaun Nestor | Jul 17, 2022 | Coaching, Consulting, and Expertise
Presumably, you deliver value to your clients. Whether in the form of a product, service, inspiration, or partnership – you represent a meaningful piece of their world. Would they miss you if you were gone? If not, what would that look like? What would it look... 
by Shaun Nestor | Jul 3, 2022 | Coaching, Consulting, and Expertise
Most of our fears are based on statistical improbabilities. Many are also based on our own insecurities. When you’re stuck – especially in your craft – recenter yourself by answering a couple of questions: Who is this for?What do I want them to do... 
by Emily | Jun 30, 2022 | Coaching, Consulting, and Expertise
Freelancers make their money by selling time and skill, how do you handle giving up time to meet a new client or meet the team? Should you charge for that? I had been freelancing for almost two years and thought I had graduated from those feelings of not knowing or...