The key to using a blog to attract new customers is to identify the burning questions your customers are asking — and answer them. “But what about giving away all of my trade secrets?” “What if my competitors read what I’m writing?” You will never… Read More »How Top Producing Real Estate Agents Use Blogging [Quick Tip]
To say agency life is busy may be an understatement. Work isn’t confined to the normal 9-5 schedule, and it can feel like there are never enough hours in the day to find new business, make sure existing clients are happy, contribute to projects, and… Read More »Setting the Course: Creating a Strategic Plan for Your Agency
I believe each day is a blank canvas of opportunity or disappointment. Sure, there are days when nothing seems to “go right”, but there is an overarching joy found when you actively pursue your passion. When things get hard, it is important to maintain focus… Read More »9 Keys to Finding Your Agency’s Passion
As Don Draper of Mad Men once said, “You are the product. You feeling something. That’s what sells.” When you pitch potential clients, you embody your agency and the services provided. Your confidence, manner of speaking, body language, and personality can build long-lasting relationships or… Read More »The Perfect Pitch: How to Excite Customers and Close Deals
Would you like your agency to be seen as the ultimate expert in your space? Do you want to improve brand awareness and visibility to new audiences? Do you want to uncover exciting data and trends? All of that can start with a blog post.… Read More »Establishing Agency Thought Leadership and Authority
As we kick off 2015, I am excited to introduce a series revolving around the success of your agency. Over the next 6 weeks, I will be delivering real advice for agency owners and independent consultants. My true passion is helping others unlock their passion.… Read More »An Agency Roadmap for 2015
Around this time of year, it is easy to make “New Years Resolutions”, but what about resolutions in general? Here is a list of 10 marketing resolutions agencies should consider regardless of the time of year. 1. Make your agency website the authority for prospective clients.… Read More »10 Timeless Marketing Resolutions for Agencies
How are you doing? No, really. How are you doing? How is your agency doing? Here are 27 metrics for measuring the health of your agency going into the new year: Sales revenue Referrals Pageviews Time on page Bounce rate Page load time Conversion rate… Read More »27 Metrics for Monitoring Your Agency’s Health
What does your agency call the document you send to clients before starting work? According to a survey of agencies by the team over at Podio, the actual terminology varies greatly, but “Proposal” took the lead with 73% of the votes. Does it matter if… Read More »Proposals? Statement of Work? Quote? Agreements?