Once a year or so — usually around this time — I feel internally challenged to step up my writing, better my consulting, and improve my marketing strategy. Last year I launched Daily Marketing Minute, a 90-day personal challenge that was opened to the public. [bctt tweet “Better… Read More »Better Marketing
Eight out of ten agency owners I speak with are making the same fatal mistake when pitching their services to prospects. That’s a full eighty-percent! Even more concerning is the misstep is so easily correctible. Once freelancers, consultants, and agencies realize how to fix this,… Read More »The Costly Misstep Agencies Make When Pitching A Prospect
“Our bookkeeper is on vacation!” “It must have gotten lost in the mail!” “I never saw that invoice…” Here they come. The never-ending stream of excuses for late checks. Getting your clients to pay you on time is one of the most frustrating and most… Read More »Should You Charge Late Fees?
Client outreach is a huge part of business development. Yet most sales folks are stuck using methods that are outdated or just ineffective. Should you continue cold calls? Mass emails? The best way to approach a new client is to look for ways to genuinely build… Read More »The Best Way to Approach New Clients
You can find anything online. From stalking former high school friends to ordering your groceries, we have grown accustomed to accomplishing any task we want on the Internet. With millions of search queries right at our fingertips, we expect to find the information we need in seconds. And,… Read More »Why You Should Publish Your Prices Online
It’s hard enough asking your boss for a raise. But, it’s a whole new ballgame when you’re the boss and you decide to increase your rates. First, it can be hard to tell if you are really justified in charging more for your services (you… Read More »How to Tell Your Clients You’re Raising Your Prices
Pricing is one of the trickiest things about starting a business. Why? Because we all get scared about setting prices. If you charge too much, you’ll lose clients. If you charge too little, you’re leaving money on the table. If you’re charging the same rates as your… Read More »The 3 Biggest Pricing Mistakes
“Respond within 10 minutes for best results.” That is the helpful tip found on the bottom of every email notification real estate giant Zillow sends to agents. It is no surprise that a quick response to a prospective client, regardless of the industry, results in… Read More »Respond Within 10 Minutes for Best Results
Confidence is extremely sexy. Just ask anyone in the dating scene, a mate with confidence is attractive. In fact, a recent survey from Men’s Fitness Magazine found that nearly 80% of women identified self-confidence as the sexiest trait a man can possess. (Men, let’s be… Read More »Cultivating a Culture of Confidence Within Your Agency