Regardless of your business size, it can be difficult to know which tasks to keep in-house and which to outsource. The answer is different for virtually everyone. For example, if you are an accountant, outsourcing your bookkeeping does not make a lot of sense. However,… Read More »3 Tips to Rejuvenating a Stagnated Marketing Department
There comes a time in your freelancing career when you realize that the money just isn’t worth it. The money isn’t worth putting up with a bad client. Sometimes, it’s better to just walk away. As a freelancer, it took me a long time to… Read More »5 Early Warning Signs of a Bad Client
It may seem counterintuitive to have a plan to turn down work – but as many experienced freelancers and consultants can attest, not all clients are good fits for your services. An associate recently discovered this after spending a considerable amount of time going back and… Read More »The Polite Way to Turn Down Work
We spend so much of our professional lives fearing that we’ll get fired from our jobs that when the tables turn, we have no idea what to do or say. Becoming a freelancer, consultant, or owning your agency means that you have the power and… Read More »How to Fire a Client [3 Scripts!]
According to a recent study by Ascend2, 70% of B2B marketers cite improving the quality of their leads as the most important objective of a lead generation strategy. Spending time on less-qualified, or even not-qualified leads, is a costly initiative for any B2B entity. Not… Read More »The Cost & Value of Qualified Leads
Wouldn’t it be amazing if you could automate all your emails? And never have to type out another introduction email or thank you email again? Well, now you can. Sort of. [bctt tweet “Marketing automation can be intricate, but it doesn’t have to be complicated.”]… Read More »3 Marketing Automation Ideas for Coaches and Consultants
In real estate investing, there are a few key strategies successful investors use to mitigate their risk: Never over-extend yourself Buy in a single market that you can monitor, study, and understand Never buy based on emotion Look for an angle to add value to… Read More »4 Keys of Successful Agencies
Imagine showing up to run a race and learning that there is no formal course. Or that your cross-country road trip partner has not planned a single detail between point A and B. Such is the same for marketers using social media without a clear… Read More »3 Critical Elements of a Successful Social Media Sales Strategy
I talk a lot about content marketing and personal branding. Moving forward, nearly every person will be their own “brand” regardless of their current employer. This is even more relevant for consultants, industry experts, coaches, authors, advisors — those of us whose livelihood depends on successful… Read More »Blab Just Changed Personal Branding With Live Embedding