Many of the expert entrepreneurs I talk to are passionately consumed with the details. The little things that go into making a beautiful website – perhaps choosing from 1000s of font and color combinations. Or obsessing over a competitor’s website. Or wanting a carbon copy of something they’ve seen.

While I can support attention to detail, we must also remember utility. And the fact that we should provide a service to our clients.

If the client cannot navigate the site, find what they are looking for, or feel pressured into contacting you before they get information- they’ll leave. You’ve lost the sale.

In addition to aesthetics, remember usability, functionality, and convertibility.

A happy visitor becomes a paying customer.

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Photo by Jens Kreuter on Unsplash