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Care enough about your Craft to Charge for it

person holding 100 US Dollar banknote

If you’re an entrepreneur or have a side hustle, I would bet my favorite LEGO set that someone has asked you to work for free.

It can be tricky to tell a prospective client “no,” especially if the person asking is a friend, but you have permission to stand up for yourself. Whatever you do – if you’re a photographer, a designer, a developer, a writer, a personal trainer, a doctor, a mechanic, a hairstylist, a lawyer, an illustrator, a dog walker, care enough about your craft to charge for it.

Listen to the latest episode of my podcast for the 3 magic words you should say when people ask you to do pro-bono work.

Jon Acuff

This is one of my favorite podcast episodes – because we should all care about our craft to charge for it. Without discount. Without apology.

Jon delivers key solutions to tackle awkward “friend discount” conversations, easy (and polite) rebuttals, and presents the case for why you should always charge.

I highly recommend it.

Also, if you haven’t already, check out Jon’s books. They are practical, easy to read, and packed with the advice we all need to hear.


Jon Acuff’s books:

  1. Soundtracks: The Surprising Solution to Overthinking
  2. Finish: Give Yourself the Gift of Done
  3. Start: Punch Fear in The Face, Escape Average and Do Work That Matters
  4. Quitter: Closing the gap between your day job and your dream job

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