What is Evergreen Content? It is a type of content that remains relevant and useful long after it’s been published. It’s the kind of content that you can continue to come back to again and again within your marketing strategy.
When drafting our marketing strategy, it is easy to think of the recipient as a prospect or customer. But we forget they are a human. Are you marketing to a prospect or a person?
The reluctance to identify as a leader has kept many capable people from taking on leadership responsibilities. Why are good people uncomfortable with thinking of themselves as leaders?