I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining a niche is a far better strategy than being a generalist. That said, once you are established,… Read More »As a Coach, Should I Go Niche or Be A Generalist?
It is best to build your authority in a niche market or industry before expanding When you are aiming to get more clients, reach more readers, or build a community of fans, it is easy to assume that a broader reach is best. That’s simply… Read More »Growing Credibility in Your Niche
Since the early days of Snapchat, which made the format so popular, Stories have become a powerful way to engage audiences on social media. Today, over 500 million Instagram accounts use Stories every day. Now, you can publish Stories on your website — a place… Read More »Building Your Own Branded Social Media Platform
Yesterday I spoke with a client who was facing uncertainty. Both professionally and personally, she is feeling unfulfilled. She said, “I am just feeling lost and I don’t know what I’m doing.” I think considering these last 12 months, such a feeling is understandable. I… Read More »Your Internal GPS
Your journey requires two known points Yesterday I spoke with a client who was facing uncertainty. Both professionally and personally, she is feeling unfulfilled. She said, “I am just feeling lost and I don’t know what I’m doing.” I think considering these last 12 months,… Read More »Your Internal GPS
Social media marketing can seem intimidating, especially when you see how others are doing it. But, trust me, you don’t need to be an expert to succeed on social. I’ve been using various social media platforms for years to help clients grow their businesses. I… Read More »Social Media Marketing Questions Plaguing Small Business Owners (Including some tough ones)
Growing a coaching business can seem like a daunting task. Coaches are often busy with client work and don’t have time to grow their business. I’ve seen this scenario play out time and time again, and it’s always a shame. We must understand the difference… Read More »Using Content Marketing to Grow your Coaching Business
Our need to be connected often shortcuts our ability to connect with those around us We live in an ever-connected society. The technology that was supposed to make our lives easier, actually makes it more frantic. Our need to be connected often shortcuts our ability… Read More »Time Invested is not Time Wasted