Are You Marketing to a Prospect or a Person
When drafting our marketing strategy, it is easy to think of the recipient as a prospect or customer. But we forget they are a human. Are you marketing to a prospect or a person?
Are You Afraid to Identify as a Leader?
The reluctance to identify as a leader has kept many capable people from taking on leadership responsibilities. Why are good people uncomfortable with thinking of themselves as leaders?
Battles Make You Better
Battles Make You Better. There is beauty in the battle – lessons learned, strength discovered, and strategies tested.
How to Avoid Unnecessarily Hard Work: Four Alternatives for Effective Leaders
How to make the shift from unnecessarily hard work to effective leadership through hard work
It’s Not For You
Intentionality and – in some cases, exclusivity – in your product positioning is key to a successful sales strategy. Because not everyone is your customer.
Death By Committee
I think death by committee – ultimate inaction – is worse than making the wrong decision.
What is Leadership (Actually)
What is leadership? There is a lot of talk about it, but what is it actually? Leadership is not titles, roles, or positions. It is far more nuanced. And accessible.
How To Use Content Marketing to Attract Your Ideal Customer
In the era of digital saturation, you may question how to use content marketing to attract your ideal customer. Let’s explore some benefits and strategies.
4 Ways to Become a True Thought Leader
A true thought leader brings a human element to the conversation, provides a unique perspective, breaks down barriers, and exposes underlying themes.
What Recent Instagram Changes Mean for Content Creators
All over the web there are hundreds of content creators realizing they must either adapt their content into the new video-heavy format of Instagram or be left in the dark.