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Big Rocks, Little Rocks, Sand, and Water

Big Rocks, Little Rocks, Sand, and Water

We learn about order of operations in elementary mathematics. The idea that a process must follow a pre-scripted series of steps to insure the correct answer is found. Order of operations does not apply to just math equations. In fact, it applies to everything from...
Your Brand’s Brand

Your Brand’s Brand

Throughout history, we’ve used branding to mark everything from bread to livestock. Bakers would cut unique marks in their bread dough as a way to signal trust to their consumers. Ranchers used iron to sear their brand and track commingling cattle. Today, we...
Your Circle

Your Circle

Literary giants C.S. Lewis, J.R.R. Tolkien, Charles Williams and Hugo Dyson famously gathered at an Oxford pub called The Eagle and Child (which you can still visit today). The group, known affectionately as The Inklings served as both inspiration and support for one...
The Case for a Beautiful Website

The Case for a Beautiful Website

Many of the expert entrepreneurs I talk to are passionately consumed with the details. The little things that go into making a beautiful website – perhaps choosing from 1000s of font and color combinations. Or obsessing over a competitor’s website. Or...
Time Invested is not Time Wasted

Time Invested is not Time Wasted

We live in an ever-connected society. The technology that was supposed to make our lives easier, actually makes it more frantic. Our need to be connected often shortcuts our ability to connect with those around us. The same with time. Our time-saving technology has...
The Social Media Algorithm and Your Business

The Social Media Algorithm and Your Business

“Every day we’d be having meetings saying, ‘What was Facebook’s algorithm change today, and what can we do?’ It was always an issue,” said Jessica Rotkiewicz, who worked as a news and branded content producer at LittleThings until she was laid off last April. “At the...
Comparison is the thief of…

Comparison is the thief of…

Not only is comparison is the thief of joy, but also: Relationships Intimacy Friendship Satisfaction Pleasure Creativity If you must, maintain comparison in the periphery. But you are better served to define your own strategy and blaze your own trail. Copying someone...
The Social Media Echo Chamber

The Social Media Echo Chamber

What many users of social media do not realize is they are the product being sold. More specifically, access to them (the users) is what is being sold. Advertisers will spend mounds of money for access to specific people. The more specific, the more money those...
Playing Politics In Business

Playing Politics In Business

DISCLAIMER: This post contains political topics. I am not going to debate the merits of the topics themselves; this post talks of a brand’s response to an issue. You can replace guns with any topic you wish and the argument stands. Thursday, the outdoors equipment...
I Don’t Know

I Don’t Know

Three very powerful words. Takes a lot of courage to admit that you don’t know something. In a world where we reward know it all’s, experts, and the “always right”, it is refreshing to find someone who can admit they are not Encyclopedia Brown....
Confusing Complexity with Capability

Confusing Complexity with Capability

Last week, I met with two different entrepreneurs, in two very different industries. Yet they had the same problem. Internal complexity masking as capability. Any consulting session with me generally starts with a discussion about where you are, and where you want to...
The ‘No-Win’ Mentality

The ‘No-Win’ Mentality

If recent tragedies have highlighted anything, is that we do not know how to debate or conduct meaningful dialog. A difference of opinion should be welcomed and heard out. Differing points of view provide us a force multiplier. Rather than 10+10, we should be dealing...
Cultivate a Culture of Compassion

Cultivate a Culture of Compassion

Compassion is seeing a long face and genuinely asking what’s wrong. Compassion is seeing another struggle and offering to help. Compassion is knowing the news will be bad, but asking anyway. Compassion is the essence of care and concern and being willing to help...
You’re a Media Company Now

You’re a Media Company Now

It doesn’t matter whether you sell houses, cupcakes, yoga sessions, or treadmills, you are a media company. Or, at least should be thinking you are. Let’s look at today’s consumers. Today’s consumers care about the origins of the products they...
Valentines Day for Entrepreneurs

Valentines Day for Entrepreneurs

I have long thought the made up holiday of Valentine’s Day is eye-roll worthy. A capitalistic approach to drive greeting card sales, flowers, chocolates, and jewelry. A single day with such focus highlights broken relationships, places undue pressure on one...
Your Business, 2 Years From Today

Your Business, 2 Years From Today

The savvy business leader is looking at tomorrow and beyond. She is aware of the challenges today, but focused on the challenges of what is coming up. She is looking at the horizon, around the corner, seeing the unseen. I see many entrepreneurs fail to invest in their...
Encouragement. For you.

Encouragement. For you.

You matter. You have a message worth sharing. You are changing the world. You are good enough. You inspire someone. Your words resonate with readers. I talk a lot about content marketing, using social media, how vanity metrics don’t matter, how being helpful and...
Advantages of an Advisory

Advantages of an Advisory

My client watched his business grow from two locations to seven in seven years. On the surface, this isn’t a bad pace. But when we dig into the details, we see how the growth happened. It started slowly, the first two stores were in operation for about five...
Are We A Good Fit?

Are We A Good Fit?

You wouldn’t commit to marrying the first person to talk to you in a crowded bar. Nor would you buy the first car you see in your favorite color. Everyday, we evaluate, vet, and aim to select the best option for us in the moment. Except in sales. Freelancers,...
Your Strategic Toolshed

Your Strategic Toolshed

In the world of ecommerce, shovels and gloves have little in common. One is categorized in Tools while one is categorized in Fashion. When it comes to digging a hole, both can help do the job, but one is far more efficient than the other. When it comes to protecting...
Where Are You Starting?

Where Are You Starting?

Directions to New York City vary greatly depending on where you’re coming from. Not only will your route vary, but so will your mode of transportation. Without knowing the starting point, is hard to give a clear explanation of how to get to your destination. The same...
Moving My Website From One Host to Another

Moving My Website From One Host to Another

There are more than 3,500,000 Google search results for moving my website from one host to another host. For website owners and operators, this is a serious question. One that is packed with technical steps, detailed processes, and a specific order of operations...
You Want to Buy It?

You Want to Buy It?

Over and over, I hear of salespeople getting frustrated. Discouraged that they cannot hit their sales goals. Frustrated that they cannot get a new client to commit. Anxious about the lack of monthly revenue. Yet over and over, I don’t hear them asking the...
Hate Has No Place In Your Organization

Hate Has No Place In Your Organization

I hope we can all agree that hate has no place within your company. However, hate manages to be present even when we don’t realize it. Hiding in unlikely places. It hides in anomosity, resentment, hostility, antagonism, revenge, antipathy, griping, and spite. If...
2018 Is The Year of Strategy

2018 Is The Year of Strategy

Last year, the goal of my agency was to speak with 100 entrepreneurs and business owners. The industries ranged from health and fitness to specialty foods; real estate to solid waste; and wedding planning to personalized calligraphy. And two food trucks! More than 500...
Readers, What Are Your 2018 Goals?

Readers, What Are Your 2018 Goals?

It is time to soundoff. I have covered goals extensively, lately. What Will Your 2018 Story Be Writing Down Your Goals Changes How You See the Situation The 2 P’s to Consider in 2018 How to Achieve Work-Life Balance as a Freelancer How to Separate Your Work and...
Work Worth Doing

Work Worth Doing

Passion and good intent are funny things. When we get an idea for something, we pursue it with great fervor. We think of the grandness of our vision and how it will change the lives of those around us and those who use it. We think about our future with this new idea...
Your Natural Abilities

Your Natural Abilities

We are not all natural creatives. Nor are we all naturally leaders. Likewise, we are not all skilled with our hands. We are not all plumbers, or teachers, or communicators, or visionaries. But we all have natural abilities. In business, your greatest chance of success...
The Two Ps to Consider in 2018

The Two Ps to Consider in 2018

The start of a new year serves as a blank slate, a chance to change, and the excitement of new opportunities. Right now, consider how 2018 will represent positive change in your organization. What will be different from last year? Answer these two Ps: 1. What needs to...
How to Find Clients as a Freelancer

How to Find Clients as a Freelancer

There is a certain romance associated with being a freelancer. Often we conjure images of working from remote, exotic locations; the freedom from a 9-to-5 job; the ability to create our own destiny; and doing work that is engaging or meaningful. According to a 2016...
Books I Read in 2017

Books I Read in 2017

As a child, I devoured reading material. My mom toted me to the library at least twice a week for the quota of age-appropriate books. I excelled at reading speed and comprehension. Between books, I would read the daily newspaper while I ate breakfast. I read. A lot....
How to Talk to People

How to Talk to People

Step 1: Don’t talk to people. Don’t talk at people, either. When we talk to or at people, it presumes we will be doing the talking. Instead, talk with them. Listen to them. This is especially important in difficult conversations. Instead of trying to win the argument,...
Is It Hustle? Or something else?

Is It Hustle? Or something else?

Staying up late on a Sunday night working on a project. Is that hustle? Working 16 hours a day on a new idea. Is that hustle? Foregoing social outings in lieu of shipping your product. Is that hustle? “Hustle” has become the drug of choice for many entrepreneurs. A...
Honing Your Brand Voice

Honing Your Brand Voice

It may seem funny to think of your brand having a “voice.” But the language- the words, terms, phrases- you use in professional communication says a lot about your brand. Those intentional choices provide a consistent feel for your customers. Does your doula...
What is Engagement Bait

What is Engagement Bait

Recently Facebook announced their improved efforts to reduce the spread of “engagement bait” — the act of using reactions, comments, and shares to trick algorithms into showing content more frequently and to a broader audience. This has some marketers concerned....
What Will Your 2018 Story Be?

What Will Your 2018 Story Be?

This time of year, many services recap your year with them. My Bible app shows how many days I read the daily devotional (only missed 9), MapMyRun shows how many miles I’ve run, and Pocket tells me that I consumed more than 10 books worth of content in their app in...
Why I Said ‘Yes’ to Kickstart Kings

Why I Said ‘Yes’ to Kickstart Kings

Not only is it a way to take others further, faster – but I fully anticipate it will do the same for me. I believe most folks have their choice of open doors. Opportunities that seemingly “just appear” before them. Some open doors are meant to walk by while some...
Transparency in Advertising

Transparency in Advertising

It is natural to want to put our best foot forward. When a prospective client sees you and your product, you want them to see the best possible you. But when we resort to tactics that obscure truth or manipulate the belief of the customer, we actually do more damage...
What Are You Looking For

What Are You Looking For

“We have so many options – almost 4,000 products,” she started as she sat down with the owner of the cafe. “We have guacamole, sliced meats, cheese, fresh fruits and vegetables – our broccoli is amazing. We have soup … stuff like...
How to Manage Unpaid Invoices

How to Manage Unpaid Invoices

Being your own boss is one of the biggest perks of freelancing. However, that also means you have to do the not-so-glamorous work, like being your own contract manager and accountant. While you’ll spend the majority of your time in your element, you’ll inevitably be...
What Is Content Strategy?

What Is Content Strategy?

You write two blog posts a week, you send out a couple tweets. Your content strategy is good to go, right? Unfortunately, too many marketers confuse blogging with content strategy. While blogging is an important part, it is just one of many tactics that revolve around...

Trust Deposits

Trust is the currency upon all relationships are built. It is made up of tiny deposits that span a lifetime, but can bankrupt in an instant of poor judgement. As leaders, it is important that we start with trust. We must know the ramifications of our actions –...
What Are Your Breakpoints?

What Are Your Breakpoints?

This morning, Seth Godin shared about breakpoints in sidewalks. He wrote: A neighbor recently put in some new sidewalk. As usual, the workman interrupted the unbroken swath of perfect concrete with lines every three feet. What are the lines for? Well, the ground...
Does It Matter

Does It Matter

It’s easy to get caught up in the every day. The mundane cycle that repeats endlessly for seemingly no reason. Instead of accepting the status quo, take inventory of your activities and examine their purpose. Question your routine. Create art that attracts....
Go Ahead

Go Ahead

It is easy to talk ourselves out of something we believe to be true. There is a lot of risk when it comes to taking action. Today, I encourage you: step out. Move forward. Take action. Sure, someone may get bothered over it. But someone else may get bothered that you...
The Polite Way to Turn Down Work

The Polite Way to Turn Down Work

It may seem counterintuitive to have a plan to turn down work – but as many experienced freelancers and consultants can attest, not all clients are good fits for your services. An associate recently discovered this after spending a considerable amount of time...
How to Choose the Right Webinar Software

How to Choose the Right Webinar Software

Webinars are one of the most effective ways to connect with your audience and give them high-quality, educational content. When customers see your face or even hear your voice, you go one step further in building a strong relationship. While webinars require less time...
Your Legacy

Your Legacy

The absolute best part of my job is being a part of my clients’ legacy. Congratulations on all your achievements! For a complete collection of my quote cards, click...
7 Life Hacks for Freelancers

7 Life Hacks for Freelancers

How many times have you inadvertently allowed technology to hurt your productivity, rather than help it? Do you subconsciously check social media every hour? Are you addicted to Google Calendar and find yourself scheduling back-to-back meetings for weeks on end? Do...
Layer Upon Layer

Layer Upon Layer

Anything of value – a business, a relationship, financial wealth – is built layer upon layer. Wise words from Dave Ramsey For a complete collection of my quote cards, click...
My Review: The Best WordPress Form Plugin

My Review: The Best WordPress Form Plugin

Finally! A WordPress forms plugin that’s easy and powerful! If you have ever tried building a “Contact Us” form or email newsletter subscription signup, you’ve probably experienced the frustration of creating a custom form to allow your...
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