Addressing the myth of first-mover advantage In business, there is an oft-cited first-mover advantage. It’s the idea that the first company or product to market is most likely to succeed. This isn’t always the case. In fact, three years before Jeff Bezos launched Amazon.com, Book Stacks… Read More »Customers reward companies that solve their problems
Thank you to everyone who has responded, shared their stories and struggles, and taken control of their content strategy. I believe content is more than just a marketing gimmick, it is a way to share your knowledge, to impact your customers, to solve problems. For… Read More »The Best Content is Consistent
Is building a coaching business the next step in your personal or professional growth? Coaching has never been easier to offer, technology advancements in remote meetings, screen sharing, digital learning environments, and scheduling tools have made building a coaching business accessible to anyone with topical… Read More »How to Build a Coaching Business: 5 Factors to Consider
Content, Content, Content! But what do you publish? Without a doubt, experts and service providers understand the importance of creating and publishing content. When we share our knowledge and expertise, we attract an audience of prospective clients and build brand awareness. But what do we share? All this talk of… Read More »What Should I Write About?
If you’re an entrepreneur or have a side hustle, I would bet my favorite LEGO set that someone has asked you to work for free. It can be tricky to tell a prospective client “no,” especially if the person asking is a friend, but you… Read More »Care enough about your Craft to Charge for it
I’d rather have 10 dedicated contributors than 100 random followers Last week I talked about choosing between being a generalist or defining your professional niche. One of the forgotten benefits of choosing a niche is the increased efficiency of attracting the right clients. See, when you… Read More »Attracting the Right Visitors
Overthinking isn’t a personality trait. It’s the sneakiest form of fear. It steals time, creativity, and goals. It’s the most expensive, least productive thing companies invest in without even knowing it. And it’s an epidemic. When New York Times bestselling author Jon Acuff changed his life by… Read More »Soundtracks: The Surprising Solution to Overthinking
All companies want to do well; but companies that truly succeed, well they have leaders with long-term vision and a plan to get to the top and stay there. Anyone can have a good business idea, but no matter how brilliant it is, if they… Read More »The Winning Strategy: How your coaching business can benefit from a Burger Chain
Business is a fight for survival. In business as in war, leaders match their wills in pursuit of opposing outcomes, they devise strategies, and marshal resources for victory. Success can turn on the smallest of details; a single tactical blunder can topple an empire. Ultimately,… Read More »The Art of Business Wars: Battle-Tested Lessons for Leaders and Entrepreneurs from History’s Greatest Rivalries
To be recognized as an expert in your industry, should you choose a niche? Or position as a generalist? I am often asked about choosing a niche or maintaining a broad service offering. In my experience, when you are starting (or looking to gain more clients), defining… Read More »Should I niche? Or be a generalist?