by Shaun Nestor | Apr 13, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. QUESTION: What are the topics to write about for a digital marketing agency as a content...
by Emily Esposito | Apr 11, 2018 | Content & Inbound Marketing
I’ve heard many times that as soon as you start getting paid for you work, you’ve officially “made it.” That once you have your first client, everything will fall into place and get easier. While both those statements are true, they don’t do anything to help encourage...
by Shaun Nestor | Apr 10, 2018 | Leadership
We learn about order of operations in elementary mathematics. The idea that a process must follow a pre-scripted series of steps to insure the correct answer is found. Order of operations does not apply to just math equations. In fact, it applies to everything from...
by Shaun Nestor | Apr 6, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. QUESTION: I have an e-commerce store and I want to start blogging for it. I not only want...
by Shaun Nestor | Mar 30, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Hi there, I wish I could give you an exact amount — or even a decent range. But, in...
by Shaun Nestor | Mar 29, 2018 | Marketing Strategy
I’ve resisted the urge to write about the Facebook privacy meltdown and ensuing faux-panic. In truth, I believe most of the controversy is entirely overblown and extreme examples are being made. But they are being made, nonetheless. And Facebook isn’t...
by Shaun Nestor | Mar 28, 2018 | Marketing Strategy
Throughout history, we’ve used branding to mark everything from bread to livestock. Bakers would cut unique marks in their bread dough as a way to signal trust to their consumers. Ranchers used iron to sear their brand and track commingling cattle. Today, we...
by Shaun Nestor | Mar 27, 2018 | Leadership
Literary giants C.S. Lewis, J.R.R. Tolkien, Charles Williams and Hugo Dyson famously gathered at an Oxford pub called The Eagle and Child (which you can still visit today). The group, known affectionately as The Inklings served as both inspiration and support for one...
by Shaun Nestor | Mar 26, 2018 | Marketing Strategy
Many of the expert entrepreneurs I talk to are passionately consumed with the details. The little things that go into making a beautiful website – perhaps choosing from 1000s of font and color combinations. Or obsessing over a competitor’s website. Or...
by Shaun Nestor | Mar 23, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. You asked, “What are the best digital marketing practices in recent times?” It is a bit of...
by Shaun Nestor | Mar 16, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Hi! And congratulations for starting your marketing agency. You asked, “I am starting an...
by Shaun Nestor | Mar 14, 2018 | Content & Inbound Marketing
Think of the last big ticket item you purchased. Likely, you started your journey online. You did some basic research, read reviews, compared products, did your due diligence, etc. Then, maybe, you reached out to a brand directly? Not always, but, if you had a...
by Shaun Nestor | Mar 13, 2018 | Leadership
We live in an ever-connected society. The technology that was supposed to make our lives easier, actually makes it more frantic. Our need to be connected often shortcuts our ability to connect with those around us. The same with time. Our time-saving technology has...
by Shaun Nestor | Mar 10, 2018 | Marketing Strategy
“Every day we’d be having meetings saying, ‘What was Facebook’s algorithm change today, and what can we do?’ It was always an issue,” said Jessica Rotkiewicz, who worked as a news and branded content producer at LittleThings until she was laid off last April. “At the...
by Shaun Nestor | Mar 9, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. In short: video and content marketing can work for anyone. Of course, there are very, very...
by Shaun Nestor | Mar 8, 2018 | Uncategorized
Not only is comparison is the thief of joy, but also: Relationships Intimacy Friendship Satisfaction Pleasure Creativity If you must, maintain comparison in the periphery. But you are better served to define your own strategy and blaze your own trail. Copying someone...
by Shaun Nestor | Mar 7, 2018 | Content & Inbound Marketing
What many users of social media do not realize is they are the product being sold. More specifically, access to them (the users) is what is being sold. Advertisers will spend mounds of money for access to specific people. The more specific, the more money those...
by Shaun Nestor | Mar 6, 2018 | Marketing Strategy
Lately I’ve seen a lot of “How To” posts from industry “experts” intentionally misleading readers. The series of posts that sparked this one is a recent trend advertising that they have the steps for readers to gain verification on...
by Shaun Nestor | Mar 5, 2018 | Marketing Strategy
DISCLAIMER: This post contains political topics. I am not going to debate the merits of the topics themselves; this post talks of a brand’s response to an issue. You can replace guns with any topic you wish and the argument stands. Thursday, the outdoors equipment...
by Shaun Nestor | Mar 2, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. ABOSLUTELY! In fact, utilizing marketing automation is likely to result in some great...
by Shaun Nestor | Mar 1, 2018 | Leadership
Three very powerful words. Takes a lot of courage to admit that you don’t know something. In a world where we reward know it all’s, experts, and the “always right”, it is refreshing to find someone who can admit they are not Encyclopedia Brown....
by Shaun Nestor | Feb 27, 2018 | Marketing Strategy
Last week, I met with two different entrepreneurs, in two very different industries. Yet they had the same problem. Internal complexity masking as capability. Any consulting session with me generally starts with a discussion about where you are, and where you want to...
by Shaun Nestor | Feb 26, 2018 | Leadership
If recent tragedies have highlighted anything, is that we do not know how to debate or conduct meaningful dialog. A difference of opinion should be welcomed and heard out. Differing points of view provide us a force multiplier. Rather than 10+10, we should be dealing...
by Shaun Nestor | Feb 23, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. As others have mentioned, this is not recent flood. Anytime folks see what they presume to...
by Shaun Nestor | Feb 22, 2018 | Marketing Strategy
Without a doubt, the barrier to worldwide commerce has been lowered – if not destroyed – by the internet. Data from Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly...
by Shaun Nestor | Feb 21, 2018 | Leadership
Compassion is seeing a long face and genuinely asking what’s wrong. Compassion is seeing another struggle and offering to help. Compassion is knowing the news will be bad, but asking anyway. Compassion is the essence of care and concern and being willing to help...
by Shaun Nestor | Feb 20, 2018 | Marketing Strategy
It doesn’t matter whether you sell houses, cupcakes, yoga sessions, or treadmills, you are a media company. Or, at least should be thinking you are. Let’s look at today’s consumers. Today’s consumers care about the origins of the products they...
by Shaun Nestor | Feb 19, 2018 | Content & Inbound Marketing
Many entrepreneurs struggle to use content marketing because they don’t know where to start. Yet, they repeatedly hear that content marketing is the way to get new customers. Yes, it is a tactic that has repeatedly proven that it can get more customers, nurture...
by Shaun Nestor | Feb 17, 2018 | Shoutout Saturday
This is part of my new series, Shoutout Saturday, where I highlight amazing accomplishments, big wins, and triumphs from those within my circle. Some are clients, some are peers; but their work deserves attention. My friend, Alise Marsh, has been working tirelessly to...
by Shaun Nestor | Feb 16, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Hi there, when you ask, “What are the best ways to contact businesses as a...
by Shaun Nestor | Feb 15, 2018 | Marketing Strategy
Google recently announced some changes to their popular email platform, Gmail. Without getting into all the technical aspects of what “AMP” means (it is an acronym for Accelerated Mobile Pages – which means webpages load lightning fast on mobile...
by Shaun Nestor | Feb 14, 2018 | Marketing Strategy
I have long thought the made up holiday of Valentine’s Day is eye-roll worthy. A capitalistic approach to drive greeting card sales, flowers, chocolates, and jewelry. A single day with such focus highlights broken relationships, places undue pressure on one...
by Shaun Nestor | Feb 13, 2018 | Marketing Strategy
The savvy business leader is looking at tomorrow and beyond. She is aware of the challenges today, but focused on the challenges of what is coming up. She is looking at the horizon, around the corner, seeing the unseen. I see many entrepreneurs fail to invest in their...
by Shaun Nestor | Feb 9, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. I applaud your desire to be a great freelance marketer. It is an exciting and fulfilling...
by Shaun Nestor | Feb 8, 2018 | Leadership
You matter. You have a message worth sharing. You are changing the world. You are good enough. You inspire someone. Your words resonate with readers. I talk a lot about content marketing, using social media, how vanity metrics don’t matter, how being helpful and...
by Shaun Nestor | Feb 7, 2018 | Leadership
My client watched his business grow from two locations to seven in seven years. On the surface, this isn’t a bad pace. But when we dig into the details, we see how the growth happened. It started slowly, the first two stores were in operation for about five...
by Shaun Nestor | Feb 6, 2018 | Leadership
You wouldn’t commit to marrying the first person to talk to you in a crowded bar. Nor would you buy the first car you see in your favorite color. Everyday, we evaluate, vet, and aim to select the best option for us in the moment. Except in sales. Freelancers,...
by Shaun Nestor | Feb 5, 2018 | Social Selling
If you deal with clients or customers, chances are high that someone will be upset or displeased with your service. Not only that, but they will leave a negative review on every platform they can think of. The web has given a platform for user reviews on a scale that...
by Shaun Nestor | Feb 2, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Knowing when to accept or turn down work is an essential skill for freelancers or...
by Shaun Nestor | Feb 1, 2018 | Marketing Strategy
In the world of ecommerce, shovels and gloves have little in common. One is categorized in Tools while one is categorized in Fashion. When it comes to digging a hole, both can help do the job, but one is far more efficient than the other. When it comes to protecting...
by Shaun Nestor | Jan 31, 2018 | Marketing Strategy
Directions to New York City vary greatly depending on where you’re coming from. Not only will your route vary, but so will your mode of transportation. Without knowing the starting point, is hard to give a clear explanation of how to get to your destination. The same...
by Shaun Nestor | Jan 30, 2018 | Leadership
The news is tripping all over itself to report on the widespread habit of brands and celebrities buying social media followers. The practice has been around for awhile, but is finally going mainstream and people are talking about it. What does it mean for a leader or...
by Shaun Nestor | Jan 29, 2018 | Sales
Sales is a cutthroat business! Yet a necessary one. Some of us may be naturally gifted at closing the deal, while others battle an internal voice telling us we cannot sell. Being “good at sales” is actually “being good at people”. People have...
by Shaun Nestor | Jan 26, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Startups are volatile, emotional, stressful, rewarding, and overwhelming – all at...
by Shaun Nestor | Jan 21, 2018 | Off Topic
There are more than 3,500,000 Google search results for moving my website from one host to another host. For website owners and operators, this is a serious question. One that is packed with technical steps, detailed processes, and a specific order of operations...
by Shaun Nestor | Jan 19, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Congrats on preparing to launch your online course. From personal experience, I know that...
by Shaun Nestor | Jan 17, 2018 | Sales
Over and over, I hear of salespeople getting frustrated. Discouraged that they cannot hit their sales goals. Frustrated that they cannot get a new client to commit. Anxious about the lack of monthly revenue. Yet over and over, I don’t hear them asking the...
by Shaun Nestor | Jan 15, 2018 | Leadership
I hope we can all agree that hate has no place within your company. However, hate manages to be present even when we don’t realize it. Hiding in unlikely places. It hides in anomosity, resentment, hostility, antagonism, revenge, antipathy, griping, and spite. If...
by Shaun Nestor | Jan 10, 2018 | Marketing Strategy
Last year, the goal of my agency was to speak with 100 entrepreneurs and business owners. The industries ranged from health and fitness to specialty foods; real estate to solid waste; and wedding planning to personalized calligraphy. And two food trucks! More than 500...
by Shaun Nestor | Jan 8, 2018 | Leadership
It is time to soundoff. I have covered goals extensively, lately. What Will Your 2018 Story Be Writing Down Your Goals Changes How You See the Situation The 2 P’s to Consider in 2018 How to Achieve Work-Life Balance as a Freelancer How to Separate Your Work and...
by Shaun Nestor | Jan 5, 2018 | Leadership, Pursuing Your Passion
Passion and good intent are funny things. When we get an idea for something, we pursue it with great fervor. We think of the grandness of our vision and how it will change the lives of those around us and those who use it. We think about our future with this new idea...
by Shaun Nestor | Jan 4, 2018 | Leadership, Off Topic
We are not all natural creatives. Nor are we all naturally leaders. Likewise, we are not all skilled with our hands. We are not all plumbers, or teachers, or communicators, or visionaries. But we all have natural abilities. In business, your greatest chance of success...
by Shaun Nestor | Jan 3, 2018 | Leadership, Pursuing Your Passion
It’s common to want to emulate those who we look up to. We hear the success stories of other business tycoons and think ourselves, “If I can just do that, I will experience the same success they enjoy.” The fallacy is that we are comparing our...
by Shaun Nestor | Jan 1, 2018 | Leadership
The start of a new year serves as a blank slate, a chance to change, and the excitement of new opportunities. Right now, consider how 2018 will represent positive change in your organization. What will be different from last year? Answer these two Ps: 1. What needs to...
by Shaun Nestor | Dec 26, 2017 | Freelancing
There is a certain romance associated with being a freelancer. Often we conjure images of working from remote, exotic locations; the freedom from a 9-to-5 job; the ability to create our own destiny; and doing work that is engaging or meaningful. According to a 2016...
by Shaun Nestor | Dec 22, 2017 | Leadership
As a child, I devoured reading material. My mom toted me to the library at least twice a week for the quota of age-appropriate books. I excelled at reading speed and comprehension. Between books, I would read the daily newspaper while I ate breakfast. I read. A lot....
by Shaun Nestor | Dec 22, 2017 | Leadership
Step 1: Don’t talk to people. Don’t talk at people, either. When we talk to or at people, it presumes we will be doing the talking. Instead, talk with them. Listen to them. This is especially important in difficult conversations. Instead of trying to win the argument,...
by Shaun Nestor | Dec 21, 2017 | Freelancing
Staying up late on a Sunday night working on a project. Is that hustle? Working 16 hours a day on a new idea. Is that hustle? Foregoing social outings in lieu of shipping your product. Is that hustle? “Hustle” has become the drug of choice for many entrepreneurs. A...
by Shaun Nestor | Dec 20, 2017 | Content & Inbound Marketing
It may seem funny to think of your brand having a “voice.” But the language- the words, terms, phrases- you use in professional communication says a lot about your brand. Those intentional choices provide a consistent feel for your customers. Does your doula...
by Shaun Nestor | Dec 19, 2017 | Content & Inbound Marketing
Recently Facebook announced their improved efforts to reduce the spread of “engagement bait” — the act of using reactions, comments, and shares to trick algorithms into showing content more frequently and to a broader audience. This has some marketers concerned....
by Shaun Nestor | Dec 18, 2017 | Leadership
This time of year, many services recap your year with them. My Bible app shows how many days I read the daily devotional (only missed 9), MapMyRun shows how many miles I’ve run, and Pocket tells me that I consumed more than 10 books worth of content in their app in...
by Shaun Nestor | Dec 14, 2017 | Content & Inbound Marketing
First, congratulations on your entrepreneurial spirit and desire to get started with business online. Yes! It is entirely possible to build an online business with little to no experience. Getting started with a business online can be daunting. In fact, starting a...
by Shaun Nestor | Jan 11, 2017 | Pursuing Your Passion
Not only is it a way to take others further, faster – but I fully anticipate it will do the same for me. I believe most folks have their choice of open doors. Opportunities that seemingly “just appear” before them. Some open doors are meant to walk by while some...
by Shaun Nestor | Oct 27, 2016 | Content & Inbound Marketing
In the age of social media, many brands are jumping from one platform to another — mainly because “social media ninjas” are pontificating the need to be everywhere, all the time. First of all, this is horrible advice, but more on that later. Today,...
by Shaun Nestor | Sep 5, 2016 | Social Selling
“We’ve tried everything,” she said exasperated. “I’ve contacted them through LinkedIn and email .. and no one responded.” When I hear sales professionals utter these words, I nod my head in agreement. Like hundreds, if not thousands...
by Shaun Nestor | Aug 31, 2016 | Social Selling
It is natural to want to put our best foot forward. When a prospective client sees you and your product, you want them to see the best possible you. But when we resort to tactics that obscure truth or manipulate the belief of the customer, we actually do more damage...
by Shaun Nestor | Aug 16, 2016 | Social Selling
“We have so many options – almost 4,000 products,” she started as she sat down with the owner of the cafe. “We have guacamole, sliced meats, cheese, fresh fruits and vegetables – our broccoli is amazing. We have soup … stuff like...
by Shaun Nestor | Aug 15, 2016 | Agencies & Brands
Regardless of your business size, it can be difficult to know which tasks to keep in-house and which to outsource. The answer is different for virtually everyone. For example, if you are an accountant, outsourcing your bookkeeping does not make a lot of sense....
by Emily Esposito | Aug 11, 2016 | Content & Inbound Marketing
Social media, SEO, content marketing, email marketing, PPC — the list of digital marketing tactics go on and on. And on top of that never-ending list, it always seems like there are new marketing strategies popping up every month. With all the different choices,...
by Shaun Nestor | Aug 9, 2016 | Content & Inbound Marketing
You may have heard a number of terms being thrown around the web lately: “Inbound Marketing”, “Content Marketing”, “Blogging for Business” — it is tough to keep up and easy to get overwhelmed. As a busy business owner, sometimes it is easier to just ignore...
by Emily Esposito | Jul 22, 2016 | Content & Inbound Marketing
After months of trial and error, your website is finally getting a couple extra thousand visitors every month. You think, I’m doing something right! Break out the champagne! Not so fast. While an increase in website traffic is definitely something to celebrate, you...
by Emily Esposito | Jul 18, 2016 | Content & Inbound Marketing
No one wants to be a show-off. But as a freelancer, you do need to brag a little bit. One of the best ways to land a new client is to showcase your past work and success. A user story, or case study, clearly outlines what you can accomplish based on real results....
by Emily Esposito | Jul 13, 2016 | Resources
Being your own boss is one of the biggest perks of freelancing. However, that also means you have to do the not-so-glamorous work, like being your own contract manager and accountant. While you’ll spend the majority of your time in your element, you’ll inevitably be...
by Emily Esposito | Jun 22, 2016 | Content & Inbound Marketing
You write two blog posts a week, you send out a couple tweets. Your content strategy is good to go, right? Unfortunately, too many marketers confuse blogging with content strategy. While blogging is an important part, it is just one of many tactics that revolve around...
by Emily Esposito | Jun 20, 2016 | Content & Inbound Marketing
The big brands have it easy. They start a blog and boom: millions of people read their posts and share them with their friends. They instantly have a blog audience. Unfortunately, it doesn’t come that easy for all of us. Most of us have to build our blog audience from...
by Emily Esposito | Jun 15, 2016 | Content & Inbound Marketing
Marketers who prioritize blogging are 13 times more likely to enjoy positive ROI. Basically, if you consistently blog, you’re more likely to reap its benefits. But let’s say that’s old news to you. Let’s say you already knew that blogging is one of the best things you...
by Emily Esposito | Jun 7, 2016 | Content & Inbound Marketing
We all remember the basics from elementary school: every story should have a beginning, middle, and end. Unfortunately, in today’s content-saturated market, that just won’t cut it. An amazing blog post needs to catch readers’ attention as they scroll through a...
by Shaun Nestor | May 30, 2016 | Leadership
Trust is the currency upon all relationships are built. It is made up of tiny deposits that span a lifetime, but can bankrupt in an instant of poor judgement. As leaders, it is important that we start with trust. We must know the ramifications of our actions –...
by Shaun Nestor | May 23, 2016 | Leadership
This morning, Seth Godin shared about breakpoints in sidewalks. He wrote: A neighbor recently put in some new sidewalk. As usual, the workman interrupted the unbroken swath of perfect concrete with lines every three feet. What are the lines for? Well, the ground...
by Shaun Nestor | May 22, 2016 | Pursuing Your Passion
It’s easy to get caught up in the every day. The mundane cycle that repeats endlessly for seemingly no reason. Instead of accepting the status quo, take inventory of your activities and examine their purpose. Question your routine. Create art that attracts....
by Emily Esposito | May 17, 2016 | Content & Inbound Marketing
Eighty-eight percent of B2B marketers are currently using content marketing, according to the Content Marketing Institute. There’s no question that we all understand the value of content marketing, but not many of us truly understand what that value is worth; what the...
by Shaun Nestor | May 15, 2016 | Quote Cards
It is easy to talk ourselves out of something we believe to be true. There is a lot of risk when it comes to taking action. Today, I encourage you: step out. Move forward. Take action. Sure, someone may get bothered over it. But someone else may get bothered that you...
by Emily Esposito | May 13, 2016 | Agencies & Brands, Leadership
There comes a time in your freelancing career when you realize that the money just isn’t worth it. The money isn’t worth putting up with a bad client. Sometimes, it’s better to just walk away. As a freelancer, it took me a long time to realize I don’t have to accept...
by Emily Esposito | May 11, 2016 | Pursuing Your Passion
When you first start out as a freelancer, you find complete joy in cutting out a commute and wearing whatever you want during the day (even PJs). However, after a couple months of wearing lounge-y clothes during the day and answering work emails at night, you may find...
by Emily Esposito | May 9, 2016 | Content & Inbound Marketing
What do you think about writing 500-800 words every day? I’m not talking about sending 25 emails or dozens of tweets. I’m talking about cold, hard words on paper. If the idea of writing every day scares you, that’s totally normal. It’s hard to write every day! But the...
by Shaun Nestor | Apr 25, 2016 | Agencies & Brands
It may seem counterintuitive to have a plan to turn down work – but as many experienced freelancers and consultants can attest, not all clients are good fits for your services. An associate recently discovered this after spending a considerable amount of time...
by Shaun Nestor | Apr 22, 2016 | Quote Cards
Our prospects must believe that we care about them and their goals before they’ll be interested in hearing about us. -Pete Caputa, VP of Sales...
by Emily Esposito | Apr 21, 2016 | Resources
Webinars are one of the most effective ways to connect with your audience and give them high-quality, educational content. When customers see your face or even hear your voice, you go one step further in building a strong relationship. While webinars require less time...
by Shaun Nestor | Apr 15, 2016 | Quote Cards
Your sales strategy must unequivocally revolve around one simple element: develop a genuine relationship with the customer. To see the entire collection of my quote cards, click...
by Shaun Nestor | Apr 8, 2016 | Quote Cards
The absolute best part of my job is being a part of my clients’ legacy. Congratulations on all your achievements! For a complete collection of my quote cards, click...
by Emily Esposito | Apr 5, 2016 | Content & Inbound Marketing
How many times have you inadvertently allowed technology to hurt your productivity, rather than help it? Do you subconsciously check social media every hour? Are you addicted to Google Calendar and find yourself scheduling back-to-back meetings for weeks on end? Do...
by Shaun Nestor | Apr 1, 2016 | Quote Cards
A goal without a deadline is simply a dream. Write down your goals and make a plan. For a complete collection of my quote cards, click...
by Emily Esposito | Mar 29, 2016 | Content & Inbound Marketing
As content creators, we’ve been ingrained to focus on web traffic. We write BuzzFeed-inspired titles in the hopes of getting more clicks and constantly bombard our social media following with messaging promoting our newest piece of content, all to get more...
by Shaun Nestor | Mar 25, 2016 | Quote Cards
Anything of value – a business, a relationship, financial wealth – is built layer upon layer. Wise words from Dave Ramsey For a complete collection of my quote cards, click...
by Shaun Nestor | Mar 24, 2016 | Content & Inbound Marketing
Success in the world of online marketing is driven by hundreds of factors. But, if we boil them down, getting more people to your website is really about two things: Original, Consistent, High-Quality Content Links I’ve talked a lot about generating new content...
by Emily Esposito | Mar 22, 2016 | Content & Inbound Marketing
With a strong social media and content strategy in place, getting visitors to a page can be simple. The tough part comes after that, when you want to subtly direct someone to perform a very specific action on that page. A landing page is all about one thing:...
by Shaun Nestor | Mar 18, 2016 | Quote Cards
Wise words from Michael Hyatt For a complete collection of my quote cards, click...
by Shaun Nestor | Mar 17, 2016 | Resources
Finally! A WordPress forms plugin that’s easy and powerful! If you have ever tried building a “Contact Us” form or email newsletter subscription signup, you’ve probably experienced the frustration of creating a custom form to allow your...
by Emily Esposito | Mar 15, 2016 | Content & Inbound Marketing
As a freelance writer, I’ve worked with more than a dozen companies. From startups to agencies to lifestyle brands, I’ve seen (almost) all of it. I’ve worked with some amazing clients, and some not-so-amazing ones. I’ve seen the right way to hire a writer and the...
by Shaun Nestor | Mar 11, 2016 | Quote Cards
To get more clarity, take a step in the direction of the destination. Wise words from Michael Hyatt For a complete collection of my quote cards, click...
