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Cultivate a Culture of Compassion

Cultivate a Culture of Compassion

Compassion is seeing a long face and genuinely asking what’s wrong. Compassion is seeing another struggle and offering to help. Compassion is knowing the news will be bad, but asking anyway. Compassion is the essence of care and concern and being willing to help...
You’re a Media Company Now

You’re a Media Company Now

It doesn’t matter whether you sell houses, cupcakes, yoga sessions, or treadmills, you are a media company. Or, at least should be thinking you are. Let’s look at today’s consumers. Today’s consumers care about the origins of the products they...
Valentines Day for Entrepreneurs

Valentines Day for Entrepreneurs

I have long thought the made up holiday of Valentine’s Day is eye-roll worthy. A capitalistic approach to drive greeting card sales, flowers, chocolates, and jewelry. A single day with such focus highlights broken relationships, places undue pressure on one...
Your Business, 2 Years From Today

Your Business, 2 Years From Today

The savvy business leader is looking at tomorrow and beyond. She is aware of the challenges today, but focused on the challenges of what is coming up. She is looking at the horizon, around the corner, seeing the unseen. I see many entrepreneurs fail to invest in their...
Encouragement. For you.

Encouragement. For you.

You matter. You have a message worth sharing. You are changing the world. You are good enough. You inspire someone. Your words resonate with readers. I talk a lot about content marketing, using social media, how vanity metrics don’t matter, how being helpful and...
Advantages of an Advisory

Advantages of an Advisory

My client watched his business grow from two locations to seven in seven years. On the surface, this isn’t a bad pace. But when we dig into the details, we see how the growth happened. It started slowly, the first two stores were in operation for about five...
Are We A Good Fit?

Are We A Good Fit?

You wouldn’t commit to marrying the first person to talk to you in a crowded bar. Nor would you buy the first car you see in your favorite color. Everyday, we evaluate, vet, and aim to select the best option for us in the moment. Except in sales. Freelancers,...
Your Strategic Toolshed

Your Strategic Toolshed

In the world of ecommerce, shovels and gloves have little in common. One is categorized in Tools while one is categorized in Fashion. When it comes to digging a hole, both can help do the job, but one is far more efficient than the other. When it comes to protecting...
Where Are You Starting?

Where Are You Starting?

Directions to New York City vary greatly depending on where you’re coming from. Not only will your route vary, but so will your mode of transportation. Without knowing the starting point, is hard to give a clear explanation of how to get to your destination. The same...
Moving My Website From One Host to Another

Moving My Website From One Host to Another

There are more than 3,500,000 Google search results for moving my website from one host to another host. For website owners and operators, this is a serious question. One that is packed with technical steps, detailed processes, and a specific order of operations...
You Want to Buy It?

You Want to Buy It?

Over and over, I hear of salespeople getting frustrated. Discouraged that they cannot hit their sales goals. Frustrated that they cannot get a new client to commit. Anxious about the lack of monthly revenue. Yet over and over, I don’t hear them asking the...
Hate Has No Place In Your Organization

Hate Has No Place In Your Organization

I hope we can all agree that hate has no place within your company. However, hate manages to be present even when we don’t realize it. Hiding in unlikely places. It hides in anomosity, resentment, hostility, antagonism, revenge, antipathy, griping, and spite. If...
2018 Is The Year of Strategy

2018 Is The Year of Strategy

Last year, the goal of my agency was to speak with 100 entrepreneurs and business owners. The industries ranged from health and fitness to specialty foods; real estate to solid waste; and wedding planning to personalized calligraphy. And two food trucks! More than 500...
Readers, What Are Your 2018 Goals?

Readers, What Are Your 2018 Goals?

It is time to soundoff. I have covered goals extensively, lately. What Will Your 2018 Story Be Writing Down Your Goals Changes How You See the Situation The 2 P’s to Consider in 2018 How to Achieve Work-Life Balance as a Freelancer How to Separate Your Work and...
Work Worth Doing

Work Worth Doing

Passion and good intent are funny things. When we get an idea for something, we pursue it with great fervor. We think of the grandness of our vision and how it will change the lives of those around us and those who use it. We think about our future with this new idea...
Your Natural Abilities

Your Natural Abilities

We are not all natural creatives. Nor are we all naturally leaders. Likewise, we are not all skilled with our hands. We are not all plumbers, or teachers, or communicators, or visionaries. But we all have natural abilities. In business, your greatest chance of success...
The Two Ps to Consider in 2018

The Two Ps to Consider in 2018

The start of a new year serves as a blank slate, a chance to change, and the excitement of new opportunities. Right now, consider how 2018 will represent positive change in your organization. What will be different from last year? Answer these two Ps: 1. What needs to...
How to Find Clients as a Freelancer

How to Find Clients as a Freelancer

There is a certain romance associated with being a freelancer. Often we conjure images of working from remote, exotic locations; the freedom from a 9-to-5 job; the ability to create our own destiny; and doing work that is engaging or meaningful. According to a 2016...
Books I Read in 2017

Books I Read in 2017

As a child, I devoured reading material. My mom toted me to the library at least twice a week for the quota of age-appropriate books. I excelled at reading speed and comprehension. Between books, I would read the daily newspaper while I ate breakfast. I read. A lot....
How to Talk to People

How to Talk to People

Step 1: Don’t talk to people. Don’t talk at people, either. When we talk to or at people, it presumes we will be doing the talking. Instead, talk with them. Listen to them. This is especially important in difficult conversations. Instead of trying to win the argument,...
Is It Hustle? Or something else?

Is It Hustle? Or something else?

Staying up late on a Sunday night working on a project. Is that hustle? Working 16 hours a day on a new idea. Is that hustle? Foregoing social outings in lieu of shipping your product. Is that hustle? “Hustle” has become the drug of choice for many entrepreneurs. A...
Honing Your Brand Voice

Honing Your Brand Voice

It may seem funny to think of your brand having a “voice.” But the language- the words, terms, phrases- you use in professional communication says a lot about your brand. Those intentional choices provide a consistent feel for your customers. Does your doula...
What is Engagement Bait

What is Engagement Bait

Recently Facebook announced their improved efforts to reduce the spread of “engagement bait” — the act of using reactions, comments, and shares to trick algorithms into showing content more frequently and to a broader audience. This has some marketers concerned....
What Will Your 2018 Story Be?

What Will Your 2018 Story Be?

This time of year, many services recap your year with them. My Bible app shows how many days I read the daily devotional (only missed 9), MapMyRun shows how many miles I’ve run, and Pocket tells me that I consumed more than 10 books worth of content in their app in...
Why I Said ‘Yes’ to Kickstart Kings

Why I Said ‘Yes’ to Kickstart Kings

Not only is it a way to take others further, faster – but I fully anticipate it will do the same for me. I believe most folks have their choice of open doors. Opportunities that seemingly “just appear” before them. Some open doors are meant to walk by while some...
Transparency in Advertising

Transparency in Advertising

It is natural to want to put our best foot forward. When a prospective client sees you and your product, you want them to see the best possible you. But when we resort to tactics that obscure truth or manipulate the belief of the customer, we actually do more damage...
What Are You Looking For

What Are You Looking For

“We have so many options – almost 4,000 products,” she started as she sat down with the owner of the cafe. “We have guacamole, sliced meats, cheese, fresh fruits and vegetables – our broccoli is amazing. We have soup … stuff like...
How to Manage Unpaid Invoices

How to Manage Unpaid Invoices

Being your own boss is one of the biggest perks of freelancing. However, that also means you have to do the not-so-glamorous work, like being your own contract manager and accountant. While you’ll spend the majority of your time in your element, you’ll inevitably be...
What Is Content Strategy?

What Is Content Strategy?

You write two blog posts a week, you send out a couple tweets. Your content strategy is good to go, right? Unfortunately, too many marketers confuse blogging with content strategy. While blogging is an important part, it is just one of many tactics that revolve around...

Trust Deposits

Trust is the currency upon all relationships are built. It is made up of tiny deposits that span a lifetime, but can bankrupt in an instant of poor judgement. As leaders, it is important that we start with trust. We must know the ramifications of our actions –...
What Are Your Breakpoints?

What Are Your Breakpoints?

This morning, Seth Godin shared about breakpoints in sidewalks. He wrote: A neighbor recently put in some new sidewalk. As usual, the workman interrupted the unbroken swath of perfect concrete with lines every three feet. What are the lines for? Well, the ground...
Does It Matter

Does It Matter

It’s easy to get caught up in the every day. The mundane cycle that repeats endlessly for seemingly no reason. Instead of accepting the status quo, take inventory of your activities and examine their purpose. Question your routine. Create art that attracts....
Go Ahead

Go Ahead

It is easy to talk ourselves out of something we believe to be true. There is a lot of risk when it comes to taking action. Today, I encourage you: step out. Move forward. Take action. Sure, someone may get bothered over it. But someone else may get bothered that you...
The Polite Way to Turn Down Work

The Polite Way to Turn Down Work

It may seem counterintuitive to have a plan to turn down work – but as many experienced freelancers and consultants can attest, not all clients are good fits for your services. An associate recently discovered this after spending a considerable amount of time...
How to Choose the Right Webinar Software

How to Choose the Right Webinar Software

Webinars are one of the most effective ways to connect with your audience and give them high-quality, educational content. When customers see your face or even hear your voice, you go one step further in building a strong relationship. While webinars require less time...
Your Legacy

Your Legacy

The absolute best part of my job is being a part of my clients’ legacy. Congratulations on all your achievements! For a complete collection of my quote cards, click...
7 Life Hacks for Freelancers

7 Life Hacks for Freelancers

How many times have you inadvertently allowed technology to hurt your productivity, rather than help it? Do you subconsciously check social media every hour? Are you addicted to Google Calendar and find yourself scheduling back-to-back meetings for weeks on end? Do...
Layer Upon Layer

Layer Upon Layer

Anything of value – a business, a relationship, financial wealth – is built layer upon layer. Wise words from Dave Ramsey For a complete collection of my quote cards, click...
My Review: The Best WordPress Form Plugin

My Review: The Best WordPress Form Plugin

Finally! A WordPress forms plugin that’s easy and powerful! If you have ever tried building a “Contact Us” form or email newsletter subscription signup, you’ve probably experienced the frustration of creating a custom form to allow your...
To get more clarity

To get more clarity

To get more clarity, take a step in the direction of the destination. Wise words from Michael Hyatt For a complete collection of my quote cards, click...
How to Fire a Client [3 Scripts!]

How to Fire a Client [3 Scripts!]

We spend so much of our professional lives fearing that we’ll get fired from our jobs that when the tables turn, we have no idea what to do or say. Becoming a freelancer, consultant, or owning your agency means that you have the power and flexibility to take on...
Leadership Is

Leadership Is

Wise words from Glennon Doyle Melton, a part of Michael Hyatt’s Influence & Impact Summit, 2015 For a complete collection of my quote cards, click...
What Stood Out: Week of February 21st 2016

What Stood Out: Week of February 21st 2016

Welcome to this week’s edition of What Stood Out As you may know, I review thousands of articles relating to marketing, business, productivity, or leadership each week. While many of the posts are insightful and well-written, some truly rise to the top and...

Trading Urgent for Important: Husbands

Timely share by my friends at Fierce Marriage following my post this morning. Husbands, it is critically important that we prioritize our most valuable resource: our time. As men, it's so tempting to chase career goals before family goals. Society applauds...
Replacing Urgent with Important

Replacing Urgent with Important

I’ve been thinking a lot about how we place priority on events on our lives. From taking care of our children to finishing work projects, it is easy to become overly focused on the urgent and lose sight of the important. What if we commit to being more intentional...
When You Can’t Lead Others

When You Can’t Lead Others

If you are unwilling to make the journey, it is impossible for you to lead your team through it. Wise words from Citizens Creative House; photo by Jeff Marsh Studios For a complete collection of my quote cards, click...

I Am Not A Salesperson

I love this image found on Britney Jones’ Facebook profile. She is a stylist for Stella & Dot, the fashion and jewelry retailer. But she is not defined by her title. I suspect that any reader of this site could easily identify with the title “Salesperson” or...
Why People Resist Change

Why People Resist Change

One of the most common reasons people resist change is their focus on what they will lose, or the cost of their decision. Instead, focus on what you will gain as a result. For a complete collection of my quote cards, click...
5 Myths About Content Marketing

5 Myths About Content Marketing

Content marketing is everywhere. Eighty-eight percent of B2B marketers use content marketing and it was the most important digital trend in 2015. However, there are still a lot of questions left unanswered. How often should you be blogging? Should you be producing...
What Stood Out: Week of January 31st 2016

What Stood Out: Week of January 31st 2016

Welcome to this week’s edition of What Stood Out As you may know, I review thousands of articles relating to marketing, business, productivity, or leadership each week. While many of the posts are insightful and well-written, some truly rise to the top and...
Inbound Vs Outbound Marketing

Inbound Vs Outbound Marketing

This article was originally published in 2012. Amazingly, it is still accurate. Today’s consumer is bombarded with upwards of 3,000 advertising interruptions each day. Marketing and advertising budgets are being stretched and sales people are working harder. All this...
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