“One way or the other, we’re in the ideas business.” – Peter Coughter, author of The Art of the Pitch
As a brand, you must continually find better ways of connecting with customers:
- Tell stories and make it personal
- Defy conventional and create an exceptional experience
- Show up when things are good
- The “customer service” department should be called “Customer Experience” and be obsessed with it
- Focus on simplicity
At the end of the day, the customer does not care about you. They care about them. The sooner you accept this, the happier you will be and the more money you will make.
About the Daily Marketing Minute
The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.
In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.
Thank you for sharing your precious time with me.