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Heard on the news report: “Authorities recommend …

Almost without question, we follow the directions given to us by “authorities”:

  • Authorities recommend residents continue to boil water …
  • Authorities recommend drivers call 911 …
  • Authorities recommend avoid waking grizzly bears …
  • Authorities recommend consulting your doctor prior to …
  • Authorities recommend applying sunscreen …

When the “authorities” recommend it, they have the best interest of the tribe in mind. We can choose to ignore their recommendations, but at our peril.

What are you doing to establish yourself as an authority of your domain?

About the Daily Marketing Minute

The Daily Marketing Minute is my project for the last quarter of 2014. Each day, I will deliver bite-sized, fat-free nuggets of sales and marketing insights.

In an increasingly noisy sales and marketing world, it is easy to lose track of why you do what you do. Ultimately, I believe that relationships will transcend the daily grind we face in sales and marketing. Every day, I’ll share insights and tips to grow your business and connect with your customers in a better (and more human) way.

Thank you for sharing your precious time with me.

Shaun

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