by Shaun Nestor | May 1, 2018 | Content & Inbound Marketing
I was asked, “Why do you think it is really worth it the write a blog in a digital marketing agency” Others have addressed some of the reasons blogging for business is good, overall. Specific to a digital marketing agency, I think it serves a few purposes: Practice...
by Shaun Nestor | Apr 13, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. QUESTION: What are the topics to write about for a digital marketing agency as a content...
by Shaun Nestor | Apr 10, 2018 | Leadership
We learn about order of operations in elementary mathematics. The idea that a process must follow a pre-scripted series of steps to insure the correct answer is found. Order of operations does not apply to just math equations. In fact, it applies to everything from...
by Shaun Nestor | Apr 6, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. QUESTION: I have an e-commerce store and I want to start blogging for it. I not only want...
by Shaun Nestor | Mar 30, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Hi there, I wish I could give you an exact amount — or even a decent range. But, in...
by Shaun Nestor | Mar 29, 2018 | Marketing Strategy
I’ve resisted the urge to write about the Facebook privacy meltdown and ensuing faux-panic. In truth, I believe most of the controversy is entirely overblown and extreme examples are being made. But they are being made, nonetheless. And Facebook isn’t...
by Shaun Nestor | Mar 28, 2018 | Marketing Strategy
Throughout history, we’ve used branding to mark everything from bread to livestock. Bakers would cut unique marks in their bread dough as a way to signal trust to their consumers. Ranchers used iron to sear their brand and track commingling cattle. Today, we...
by Shaun Nestor | Mar 27, 2018 | Leadership
Literary giants C.S. Lewis, J.R.R. Tolkien, Charles Williams and Hugo Dyson famously gathered at an Oxford pub called The Eagle and Child (which you can still visit today). The group, known affectionately as The Inklings served as both inspiration and support for one...
by Shaun Nestor | Mar 26, 2018 | Marketing Strategy
Many of the expert entrepreneurs I talk to are passionately consumed with the details. The little things that go into making a beautiful website – perhaps choosing from 1000s of font and color combinations. Or obsessing over a competitor’s website. Or...
by Shaun Nestor | Mar 23, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. You asked, “What are the best digital marketing practices in recent times?” It is a bit of...
by Shaun Nestor | Mar 16, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Hi! And congratulations for starting your marketing agency. You asked, “I am starting an...
by Shaun Nestor | Mar 14, 2018 | Content & Inbound Marketing
Think of the last big ticket item you purchased. Likely, you started your journey online. You did some basic research, read reviews, compared products, did your due diligence, etc. Then, maybe, you reached out to a brand directly? Not always, but, if you had a...
by Shaun Nestor | Mar 13, 2018 | Leadership
We live in an ever-connected society. The technology that was supposed to make our lives easier, actually makes it more frantic. Our need to be connected often shortcuts our ability to connect with those around us. The same with time. Our time-saving technology has...
by Shaun Nestor | Mar 10, 2018 | Marketing Strategy
“Every day we’d be having meetings saying, ‘What was Facebook’s algorithm change today, and what can we do?’ It was always an issue,” said Jessica Rotkiewicz, who worked as a news and branded content producer at LittleThings until she was laid off last April. “At the...
by Shaun Nestor | Mar 9, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. In short: video and content marketing can work for anyone. Of course, there are very, very...
by Shaun Nestor | Mar 8, 2018 | Uncategorized
Not only is comparison is the thief of joy, but also: Relationships Intimacy Friendship Satisfaction Pleasure Creativity If you must, maintain comparison in the periphery. But you are better served to define your own strategy and blaze your own trail. Copying someone...
by Shaun Nestor | Mar 7, 2018 | Content & Inbound Marketing
What many users of social media do not realize is they are the product being sold. More specifically, access to them (the users) is what is being sold. Advertisers will spend mounds of money for access to specific people. The more specific, the more money those...
by Shaun Nestor | Mar 6, 2018 | Marketing Strategy
Lately I’ve seen a lot of “How To” posts from industry “experts” intentionally misleading readers. The series of posts that sparked this one is a recent trend advertising that they have the steps for readers to gain verification on...
by Shaun Nestor | Mar 5, 2018 | Marketing Strategy
DISCLAIMER: This post contains political topics. I am not going to debate the merits of the topics themselves; this post talks of a brand’s response to an issue. You can replace guns with any topic you wish and the argument stands. Thursday, the outdoors equipment...
by Shaun Nestor | Mar 2, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. ABOSLUTELY! In fact, utilizing marketing automation is likely to result in some great...
by Shaun Nestor | Mar 1, 2018 | Leadership
Three very powerful words. Takes a lot of courage to admit that you don’t know something. In a world where we reward know it all’s, experts, and the “always right”, it is refreshing to find someone who can admit they are not Encyclopedia Brown....
by Shaun Nestor | Feb 27, 2018 | Marketing Strategy
Last week, I met with two different entrepreneurs, in two very different industries. Yet they had the same problem. Internal complexity masking as capability. Any consulting session with me generally starts with a discussion about where you are, and where you want to...
by Shaun Nestor | Feb 26, 2018 | Leadership
If recent tragedies have highlighted anything, is that we do not know how to debate or conduct meaningful dialog. A difference of opinion should be welcomed and heard out. Differing points of view provide us a force multiplier. Rather than 10+10, we should be dealing...
by Shaun Nestor | Feb 23, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. As others have mentioned, this is not recent flood. Anytime folks see what they presume to...
by Shaun Nestor | Feb 22, 2018 | Marketing Strategy
Without a doubt, the barrier to worldwide commerce has been lowered – if not destroyed – by the internet. Data from Statista anticipates a 246.15% increase in worldwide ecommerce sales, from $1.3 trillion in 2014 to $4.5 trillion in 2021. That’s a nearly...
by Shaun Nestor | Feb 21, 2018 | Leadership
Compassion is seeing a long face and genuinely asking what’s wrong. Compassion is seeing another struggle and offering to help. Compassion is knowing the news will be bad, but asking anyway. Compassion is the essence of care and concern and being willing to help...
by Shaun Nestor | Feb 20, 2018 | Marketing Strategy
It doesn’t matter whether you sell houses, cupcakes, yoga sessions, or treadmills, you are a media company. Or, at least should be thinking you are. Let’s look at today’s consumers. Today’s consumers care about the origins of the products they...
by Shaun Nestor | Feb 19, 2018 | Content & Inbound Marketing
Many entrepreneurs struggle to use content marketing because they don’t know where to start. Yet, they repeatedly hear that content marketing is the way to get new customers. Yes, it is a tactic that has repeatedly proven that it can get more customers, nurture...
by Shaun Nestor | Feb 17, 2018 | Shoutout Saturday
This is part of my new series, Shoutout Saturday, where I highlight amazing accomplishments, big wins, and triumphs from those within my circle. Some are clients, some are peers; but their work deserves attention. My friend, Alise Marsh, has been working tirelessly to...
by Shaun Nestor | Feb 16, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Hi there, when you ask, “What are the best ways to contact businesses as a freelancer...
by Shaun Nestor | Feb 15, 2018 | Marketing Strategy
Google recently announced some changes to their popular email platform, Gmail. Without getting into all the technical aspects of what “AMP” means (it is an acronym for Accelerated Mobile Pages – which means webpages load lightning fast on mobile...
by Shaun Nestor | Feb 14, 2018 | Marketing Strategy
I have long thought the made up holiday of Valentine’s Day is eye-roll worthy. A capitalistic approach to drive greeting card sales, flowers, chocolates, and jewelry. A single day with such focus highlights broken relationships, places undue pressure on one...
by Shaun Nestor | Feb 13, 2018 | Marketing Strategy
The savvy business leader is looking at tomorrow and beyond. She is aware of the challenges today, but focused on the challenges of what is coming up. She is looking at the horizon, around the corner, seeing the unseen. I see many entrepreneurs fail to invest in their...
by Shaun Nestor | Feb 9, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. I applaud your desire to be a great freelance marketer. It is an exciting and fulfilling...
by Shaun Nestor | Feb 8, 2018 | Leadership
You matter. You have a message worth sharing. You are changing the world. You are good enough. You inspire someone. Your words resonate with readers. I talk a lot about content marketing, using social media, how vanity metrics don’t matter, how being helpful and...
by Shaun Nestor | Feb 7, 2018 | Leadership
My client watched his business grow from two locations to seven in seven years. On the surface, this isn’t a bad pace. But when we dig into the details, we see how the growth happened. It started slowly, the first two stores were in operation for about five...
by Shaun Nestor | Feb 6, 2018 | Leadership
You wouldn’t commit to marrying the first person to talk to you in a crowded bar. Nor would you buy the first car you see in your favorite color. Everyday, we evaluate, vet, and aim to select the best option for us in the moment. Except in sales. Freelancers,...
by Shaun Nestor | Feb 5, 2018 | Social Selling
If you deal with clients or customers, chances are high that someone will be upset or displeased with your service. Not only that, but they will leave a negative review on every platform they can think of. The web has given a platform for user reviews on a scale that...
by Shaun Nestor | Feb 2, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Knowing when to accept or turn down work is an essential skill for freelancers or...
by Shaun Nestor | Feb 1, 2018 | Marketing Strategy
In the world of ecommerce, shovels and gloves have little in common. One is categorized in Tools while one is categorized in Fashion. When it comes to digging a hole, both can help do the job, but one is far more efficient than the other. When it comes to protecting...
by Shaun Nestor | Jan 31, 2018 | Marketing Strategy
Directions to New York City vary greatly depending on where you’re coming from. Not only will your route vary, but so will your mode of transportation. Without knowing the starting point, is hard to give a clear explanation of how to get to your destination. The same...
by Shaun Nestor | Jan 30, 2018 | Leadership
The news is tripping all over itself to report on the widespread habit of brands and celebrities buying social media followers. The practice has been around for awhile, but is finally going mainstream and people are talking about it. What does it mean for a leader or...
by Shaun Nestor | Jan 29, 2018 | Sales
Sales is a cutthroat business! Yet a necessary one. Some of us may be naturally gifted at closing the deal, while others battle an internal voice telling us we cannot sell. Being “good at sales” is actually “being good at people”. People have...
by Shaun Nestor | Jan 26, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Startups are volatile, emotional, stressful, rewarding, and overwhelming – all at the...
by Shaun Nestor | Jan 21, 2018 | Off Topic
There are more than 3,500,000 Google search results for moving my website from one host to another host. For website owners and operators, this is a serious question. One that is packed with technical steps, detailed processes, and a specific order of operations...
by Shaun Nestor | Jan 19, 2018 | Q&A Series
This question is a part of my Free Q&A Series where I answer questions posed by entrepreneurs around the world on sites like Quora, Clarity, and various freelancing forums. Congrats on preparing to launch your online course. From personal experience, I know that...
by Shaun Nestor | Jan 17, 2018 | Sales
Over and over, I hear of salespeople getting frustrated. Discouraged that they cannot hit their sales goals. Frustrated that they cannot get a new client to commit. Anxious about the lack of monthly revenue. Yet over and over, I don’t hear them asking the...
by Shaun Nestor | Jan 15, 2018 | Leadership
I hope we can all agree that hate has no place within your company. However, hate manages to be present even when we don’t realize it. Hiding in unlikely places. It hides in anomosity, resentment, hostility, antagonism, revenge, antipathy, griping, and spite. If...
by Shaun Nestor | Jan 10, 2018 | Marketing Strategy
Last year, the goal of my agency was to speak with 100 entrepreneurs and business owners. The industries ranged from health and fitness to specialty foods; real estate to solid waste; and wedding planning to personalized calligraphy. And two food trucks! More than 500...
by Shaun Nestor | Jan 8, 2018 | Leadership
It is time to soundoff. I have covered goals extensively, lately. What Will Your 2018 Story Be Writing Down Your Goals Changes How You See the Situation The 2 P’s to Consider in 2018 How to Achieve Work-Life Balance as a Freelancer How to Separate Your Work and...
