Whether your navigation is too complex, your design is dated, or you are not getting the results you want, a website redesign seems to become the topic of discussion every two or three years within many organizations. Any change in your marketing — of which… Read More »11 Essential Elements of a Website Redesign
I help entrepreneurs reach their goals by creating a strategy, simplifying the process, and prioritizing the important parts of their business.
Pinterest is one of the more popular social media platforms today. In fact, if you are not careful, you can find many hours of a lazy Saturday afternoon consumed by it…. not that I am speaking from experience. Pinterest is popular because it gives users… Read More »How to Generate Business Leads from Pinterest
One of the biggest challenges we face, as creators and innovators, is understanding how to make our ideas resonate. Please find encouragement in this love note to entrepreneurs.
I don’t just like inbound marketing. I believe in it. I’m a raving fan of it. An ambassador. When I started Never Mind Marketing, the now-pillars of inbound were only loosely connected. We knew web design and layout were important, we knew search engine optimization… Read More »Why I am an Unapologetic, Raving Evangelist for Inbound Marketing
One of the top concerns with any brand owner or manager is the time suck that is social media. It seems that any “quick update” on Facebook results in the loss of a week’s worth of productivity as you mindlessly check out pictures of cats,… Read More »Time Management Tips for Social Media Brand Managers
Social media remains a hot topic in the world of business – and rightly so. No other marketing platform gives brands such direct access to consumers and vice versa. Consumers love following their favorite brands, seeing what their friends are interested in, and finding new… Read More »6 Critical Steps To Master Before Using Social Media for Your Business
Here it goes, advice I charge companies $10,000 to receive – available to you for free. How do I rank #1 in search engines like Google or Bing? How do I attract more website visitors? How do I convert more visitors to leads? How to… Read More »$10,000 Worth of SEO Advice: Free
The world of marketing has changed drastically in the last decade. We are experiencing a full-scale assault on traditional marketing tactics. The weapon of choice: content marketing. Content marketing is a powerful tool for building a brand following, capturing sales leads, and driving your website… Read More »Content Marketing Statistics for 2014
Some of my favorite speaking gigs are B2B trade shows. Most often, the attendees of my sessions are business owners themselves, or a representative tasked with learning “how to do social media”. It is exciting to me to see the “Aha!” moments on the faces… Read More »How B2B Trade Shows can Benefit from Social Media
It pains me to see sales professionals doing the right thing, yet miss the mark when it comes to their monthly or quarterly sales goals. I’ve watched as brands dump money into their sales and marketing budgets to expand their brand awareness, increase sales, and… Read More »How To Use a Buyer’s Journey to Increase Sales